Shaping the image of a cultural institution 2700-M-IN-Z4KWIK-OZB
Promotion, communication, dissemination and shaping of the image of cultural institutions.
Tools for promoting cultural institutions (media relations, corporate identity, own publishing, PR, internet PR)
Diagnosis, planning, implementation and evaluation of image activities in cultural institutions.
Presentations, discussions and evaluations of image activities of selected cultural institutions.
Type of course
Mode
Course coordinators
Learning outcomes
The graduate knows and understands:
- various types of cultural institutions, advanced methods of analysis and interpretation of cultural products, selected traditions, theories and research schools in the field of PR, bibliology and informatics and related disciplines relevant to the field of study (K_W05)
- in depth the rules of functioning of libraries and other cultural institutions and relations between them, (K_W07)
A graduate can:
- appropriately select tools, sources and information from them; To make the selection, critical analysis, interpretation and presentation of this information, based on the knowledge and methodology of research applied in the field of bibliology and informatics K_U01
Use the ability to communicate with different circles of users using specialized terminology and substantive arguments based on the views and opinions of other authors, present the results of the research, formulate conclusions and define the role of corporate social responsibility in the process of dissemination of culture in Polish (K_U04)
- Use the ability to communicate with different circles of users using specialized terminology and substantive arguments based on the views and views of other authors, present research results, formulate conclusions and define the role of corporate social responsibility in the process of disseminating culture also in the international environment in a foreign language. Level B2 + (K_U05)
- popularize knowledge about cultural institutions, their resources and services (K_U06)
The graduate is ready to:
- shaping the image of the chosen cultural institution, carrying out a critical assessment of the different types of institutions, information and library facilities and services (K_K01).
Active participation in cultural heritage preservation activities and their initiation, with particular reference to the literary heritage, active participation in cultural life (K_K03)
Assessment criteria
Checking presence, active participation in classes, preparing presentations.
Practical placement
none
Bibliography
Black S., Public relation, przeł. I. Chlewińska, Oficyna Ekonomiczna, Kraków 2005
Blythe J., Komunikacja marketingowa, Warszawa 2002.
Bralczyk J., Język na sprzedaż, Gdańsk 2004
Gackowski T., Łączyński M. red., Metody budowania wizerunku w mediach, Warszawa 2009.
Goban-Klas T., Media i komunikowanie masowe, Warszawa – Kraków 1999.
Jaskowska M., Public Relations bibliotek narodowych w Internecie, Kraków 2007.
Kaczmarek-Śliwińska M., Public relations w przestrzeni mediów społecznościowych. Działania organizacji i jej pracowników, Koszalin 2013.
Kaleta K., Marketing kultury i jego specyfika, „Marketing i Rynek” 10/2003, s.14-20.
Kaleta K., Skuteczność psychologii i socjologii rynkowej w marketingu kultury, „Marketing i Rynek” 1/2004, s.15-20
Knecht Z., Marketing w zarządzaniu instytucją kultury, Warszawa 1992.
Laermer R., Prichinello M., Public Relations, Gdańsk 2004.
Marketing w działalności instytucji i jednostek upowszechniania kultury, pod red. Z. Knechta i A. Styś, Warszawa 1990.
Nowacki R., Podręcznik. Reklama, Warszawa 2006.
Nowak P., Tokarski R. red., Kreowanie światów w języku mediów, Lublin 2007.
Olędzki J., Tworzydło D., Public relations. Znaczenie społeczne i kierunki rozwoju, Warszawa 2010.
Smektała T., Public relations w Internecie, Wrocław 2006.
Sznajder A., Marketing wirtualny, Kraków 2002.
Tabernecka M., Szadok-Bratuń A, Public relations w sferze publicznej, Warszawa 2011.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: