Management and Marketing in Library and Information Practice 2700-M-IN-Z2ZMBPI

The classes will address issues of basic terms relating to the management and marketing of the area libraries. The deliberations will be the library among the cultural institutions and non-profit organization, the profession of librarian and stereotypes associated with it, the specifics of library management, library management strategies, management styles, motivating employees, a network library, testing the quality of library services, the components of marketing, public relations and promotion in the library. There will also be taken into account aspects of the development of new technologies and their impact on libraries (eg digital libraries, Library 2.0).

Course coordinators

Robert Kotowski

Type of course

obligatory courses

Mode

Classroom

Learning outcomes

Knowledge

Knows the specialized terminology pertinent to the basic humanities, book and information science. Has deeper, systematic knowledge leading to specialization in the field of the scientific disciplines proper for library and information science other than the directional disciplines. Has deeper systematic knowledge of the relations between book and information science and other scientific field or fields and disciplines, from which information and library science stems, enabling for integrating of perspectives proper for several scientific disciplines. Has detailed knowledge of current developments, centres and research schools of book and information science. Has detailed knowledge of current developments, centres and research schools of book and information science. Has detailed knowledge of selected contemporary developments within these scientific disciplines, which can provide comparisons / cooperation fields in library and information practice.

Skils

Has deeper research skills, encompassing the analysis of works of other authors, synthesizing of various ideas and views, choice of methods and constructing of research tools, working out and presenting of results, which enable original solving of complex issues from the realm of book and information science and other scientific disciplines, proper for information and library science. Is capable of independent learning and widening own research skills in the field of book and information studies, and of development and shaping of own professional career. Has the ability to integrate knowledge from various disciplines in the field of the humanities and its application in untypical professional situations related to the performed job of librarian or information specialist. Is capable of critical analysis of information institutions from the point of view of book and information studies, characterized by originality of approach and considering novel developments in the humanities with the aim of defining their meaning, social impact, and placement in the cultural-historical process. Is capable of critical analysis of information institutions from the point of view of book and information studies, characterized by originality of approach and considering novel developments in the humanities with the aim of defining their meaning, social impact, and placement in the cultural-historical process. Is capable of critical analysis of information institutions from the point of view of book and information studies, characterized by originality of approach and considering novel developments in the humanities with the aim of defining their meaning, social impact, and placement in the cultural-historical process. Is capable of communicating with the use of various channels and technologies, with specialists in book and information science and the affiliated fields and disciplines of knowledge, in Polish, and in a foreign language. Is capable of communicating with the use of various channels and technologies, with non-specialists (actual and potential users) in Polish, and in a foreign language. Is capable of popularizing the knowledge of libraries and information centres, their holdings and services. Has developed skills in preparing written pieces, indispensible in library and information practice, in Polish, and in a foreign language, considered basic in book and information science. Has developed skills in preparing and delivering oral presentations in Polish, and in a foreign language, relative to book and information science, or crossing over to adjacent fields of knowledge. Is capable of communicating in a foreign language (level B2+) in relation to book and information science.

Social competence

Is capable of inspiring and organizing the process of learning in other people, concerning information competences. Is capable of cooperation and team-work, performing various roles is such activities. Is capable of appropriate distinction of priorities in the process of realization tasks set for himself and others, related to library and information practice. Systematically participates in the cultural life, takes interest in actual cultural events and novel forms of artistic expression, new phenomena in art, related to the book and book institutions.

Assessment criteria

Is evaluated: the presence in the classroom (the possibility of two absences), test.

Practical placement

lack-of

Bibliography

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