European Media Regulation: Trends & Predictions 2700-M-EMR2-FAK-ANG

After completing the course, students:

KNOWLEDGE:
• know the basic concepts in the field of media studies, in particular the terminology related to media regulation,
• understand the most important aspects, levels and areas of media regulation,
• have a basic knowledge of the legal conditions of the functioning as well as good practices of media and advertising institutions and the market in which they operate,
• know legal institutions and relations between them in democratic countries, as well as normative acts regulating the functioning of the media, information and telecommunications systems,
• identify some crucial dilemmas related to the functioning of the media,
• recognize additional responsibilities of public media in comparison to commercial ones,
• reflect on their rights on the Internet,
• know that freedom of speech does not mean impunity in the public sphere;

SKILLS:
• are able to distinguish ethical principles from legal provisions,
• are aware of the responsibility and consequences of actions in the media sphere,
• understand selected legal acts and ethical codes,
• give examples of unfair practices in advertising,
• develop a habit of independent ethical reflection on the mass media content,
• prepare a logical argument and discussion on media regulation,
• are able to diagnose the multidimensional phenomena and processes of the mediatized reality of contemporary political, economic and cultural systems;

OTHER COMPETENCES:
• use the acquired knowledge and skills to analyse the phenomena and problems of modern media regulation,
• diagnose problems at the interface between different systems,
• wonder about their digital footprint and profile,
• are able to critically distinguish between theory and practice;

Assessment methods:
- description,
- explanation with elements of lecture,
- discussion,
- project.
Assessment criteria:
- attendance (to pass students may be absent during classes at most 4 times; excused absences from classes are included in four admissible absences; the lecturer does not allow for making up classes missed without a justified absence),
- active participation in the classes (activity, debate),
- final project or written test in English based on material discussed in class (pass mark – at least 50% of the total possible cumulative score).
Completion of the course will be possible for students who have fulfilled all of the above criteria. The lecturer does not allow students to improve positive grades.

In written and multimedia assignments (both coursework and home), the use of artificial intelligence (AI) systems is exceptionally permitted, e.g. for structuring content, obtaining suggestions regarding the form of the work, or receiving language support when working with publications in foreign languages. Any use of AI must be clearly indicated in a note included in the assignment. The final version should constitute the student’s own independent contribution, and the student bears full responsibility for the content and academic integrity of the work.

1. Bayer, J., Bard, P., Vosyliūtė, L., & Luk, N. (2021). Strategic lawsuits against public participation (SLAPP) in the European Union: A comparative study. SSRN. https://ssrn.com/abstract=4092013 (dostęp: 30.09.2025)
2. Chałubińska-Jentkiewicz, K., Nowikowska, M., & Wąsowski, K. (Red.). (2021). Media w erze cyfrowej: Wyzwania i zagrożenia. Warszawa: Wolters Kluwer Polska SA.
3. Chałubińska-Jentkiewicz, K., & Nowikowska, M. (2022). Prawo mediów. Warszawa: C.H. Beck.
4. Drożdż, M. (Red.). (2016). Prywatność w sieci – dobro osobiste czy społeczne. Tarnów: Wydawnictwo Biblos.
5. Eberwein, T., Fengler, S., & Karmasin, M. (Eds.). (2018). The European handbook of media accountability. Routledge.
6. Fengler, S., Eberwein, T., & Karmasin, M. (Eds.). (2022). The global handbook of media accountability. Routledge.
7. Flaga-Gieruszyńska, D., Gołaczyński, J., & Szostek, D. (Red.). (2016). Media elektroniczne: Współczesne problemy prawne. Warszawa: Wydawnictwo C.H. Beck.
8. Flaga-Gieruszyńska, D., Gołaczyński, J., & Szostek, D. (Red.). (2019). Sztuczna inteligencja, blockchain, cyberbezpieczeństwo oraz dane osobowe: Zagadnienia wybrane. Warszawa: Wydawnictwo C.H. Beck.
9. IAB Polska. (2021). Branże regulowane w social media [Raport]. https://www.iab.org.pl/wp-content/uploads/2021/02/IAB-Polska_Branze-Regulowane-w-social-media_022021.pdf (dostęp: 30.09.2025)
10. Johnson, C., Bruun, H., Głowacki, M., Iordache, C., Münter Lassen, J., Martin, D., Nucci, A., Raats, T., Scaglioni, M., & Świtkowski, F. (2025). Public service media in the age of platforms: Challenges and recommendations for the future (Report). White Rose Libraries on behalf of PSM AP. https://doi.org/10.48785/100%2F362
11. Kukliš, Ľ. (2021). The user, the platform and the regulator: Empowering users in the implementation of new rules for video-sharing platforms. Journal of Digital Media & Policy, 12(3), 507–512. https://doi.org/10.1386/jdmp_00079_7
12. Newman, N., & Cherubini, F. (2025). Journalism and technology trends and predictions 2025 [Report]. Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2025-01/Trends_and_Predictions_2025.pdf (dostęp: 30.09.2025)
13. Piątek, S. (2025). Prawo komunikacji elektronicznej: Komentarz. Warszawa: Wydawnictwo C.H. Beck.
14. Raats, T., Iordache, C., & Johnson, C. (2024). Policy brief: Towards a future-proof public service media? Lessons from a comparative analysis in seven media markets (Report). University of Leeds on behalf of PSM AP. https://doi.org/10.48785/100/256
15. Seipp, T. J., Helberger, N., de Vreese, C., & Ausloos, J. (2024). Between the cracks: Blind spots in regulating media concentration and platform dependence in the EU. Internet Policy Review, 13(4). https://doi.org/10.14763/2024.4.1813
16. Ślęzak, P. (Red.). (2020). Prawo mediów. Warszawa: Wolters Kluwer Polska SA.
17. Vlassis, A., Psychogiopoulou, E., Kandyla, A., & Sarikakis, K. (Eds.). (2025). Final report on the mapping and EU law of institutional models for the promotion of the EFI (Report). Horizon Europe project REBOOT. https://doi.org/10.5281/zenodo.15781266
18. Zaremba, M., Drozdowicz, K., & Łoszewska-Ołowska, M. (Red.). (2018). Prawo prasowe: Komentarz. Warszawa: Wolters Kluwer.

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

• Description of 2700-M-EMR2-FAK-ANG in USOSweb