Media research methodology 2700-M-DM-Z2MEBM-DZI
Classes devoted to the presentation of media research techniques and methods. Presented will be the fundamentals of social research methodology and research methods of the press, radio, television, film and Internet used in Poland and in the world. In class, students become familiar with examples of research and methodological details - observations, secondary research, ethnography, surveys, interviews, focus, content analysis. (look: http://www.lbm.uw.edu.pl/)
Type of course
Course coordinators
Learning outcomes
After completing the course (lectures, exercises), the student:
-is able to analyze the results of media research
-Recognizes the basic methods and techniques of research
-knows the ways of the research organization and in Poland, especially usage of different research tools
Assessment criteria
Written exam
Practical placement
Lack of
Bibliography
• M. Lisowska-Magdziarz: Analiza zawartości mediów. UJ. 2004
• P.B. Sztabiński i inni (red.): Nowe metody, nowe podejścia badawcze w naukach społecznych. IFiS PAN. 2004.
• K.T. Konecki: Studia z metodologii badań jakościowych. PWN. 2000.
• R.D.Wimmer, J.R.Dominick: Mass media: metody badań. WUJ. Kraków 2008.
• E. Babbie: Badania społeczne w praktyce. PWN. 2000
• T. Gackowski, M. Łączyński, Metody badania wizerunku w mediach, Warszawa 2009.
Zob. http://www.medioznawca.com/
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: