PR Laboratory 2700-M-DM-D4LAPR-PRM
Invited professionals, based on years of experience and practical skills, provide students with the practical information necessary for the communication specialist. Students have the opportunity to broaden their knowledge of PR, marketing and even advertising or media planning, learn about different types of public relations and the methods of operation specific to the type of PR; Students learn about the actual mechanisms of PR functioning, they are given the opportunity of education and consultation with the best PR professionals in Poland; students gain practical knowledge, based on many real case studies. Among the issues discussed are for example: Event marketing, PR in the IT industry, PR for FMCG, PR Code of Ethics, Lobbying in the PR, PR of public institutions, creating the organizational image, process for launching the brand on the market, Crisis Communications and PR procedures.
Type of course
Course coordinators
Learning outcomes
Student:
KNOWLEDGE
• knows the kinds of public relations activities,
• knows the tools used in the public relations activities,
• know the practical ways of doing marketing communications,
• knows the rules of conducting the various PR activities,
• knows different types of PR campaigns (case study).
SKILLS
• knows how to choose the type of PR activities to the situation and customer requirements,
• knows how to choose the tools of public relations,
• knows how to plan and execute PR campaign,
• knows how to evaluate the PR campaigns.
OTHER DUTIES
• understand the public relations specialist activities,
• understands how to select the PR techniques to specific situations,
• participate in the discussion of scientific and practical specialists PR
• acquire practical experience in the PR business.
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Assessment criteria
Attendance + semester colloquium (grading scale 2-5)
Practical placement
Lack of
Bibliography
None
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: