Public Relations Theory 2700-M-DM-D2TEPR-PRM

Knowledge
• Knowledge of sources of scientific knowledge about public relations
• Knowledge of the main theoretical currents in public relations, scientific monographs and specialist publications, industry organizations and scientific societies that are sources of knowledge
 
Skills
• Ability to search for knowledge in available scientific sources and their critical assessment
• Ability to critically read scientific texts and compare the theoretical concepts of various authors - conducting theoretical analysis for the needs of written scientific papers

Social competence
• Understanding the conditions for the development of public relations as a scientific discipline
• Understanding the principles of conducting scientific discourse on the example of texts related to public relations
• Teamwork on identifying and solving public relations problems
• Ability to present a solution resulting from teamwork

Scoring (maximum 100 points) is awarded for
• attendance - 40 points for attendance at all classes, less attendance is scored proportionally)
• assessment for work done in groups (maximum 60 points). The details of the task will be announced at the beginning of the semester.

Criteria for evaluation of group work (presentations):
1. Consistency of the answers obtained with the questions asked
2. Exhaustion of the topic, depth of analysis
3. Linguistic correctness - no spelling, word, grammar, stylistic and substantive errors
4. Visual layer - transparency, neatness, graphic attractiveness

Points are added up. The sum of points is converted into grades as follows:
0-70 points - 2
71-75 points - 3
76-80 points - 3.5
81-85 points - 4
86-90 points - 4.5
91 points and more - 5

Lack of

Basic literature:
Barlik J., "Doskonałe Public Relations. Teorie, kontrowersje, debaty", Poltext, 2020
Bernays E., Krystalizacja opinii publicznej, Narodowe Centrum Kultury, Warszawa 2019
Budzyński W., Public relations. Wizerunek. Reputacja. Tożsamość, MT Biznes, Warszawa 2017
A. Łaszyn, D. Tworzydło, „Pierwsze ćwierćwiecze. 25 lat public relations w Polsce”, Warszawa-Rzeszów, 2016
Olędzki J., Tworzydło D. (ed.), Public Relations. Znaczenie społeczne i kierunki rozwoju, Warszawa 2006
Olędzki J. (ed.): Public relations w komunikowaniu społecznym i marketingu, Aspra-JR, Warszawa 2010
Olędzki J. (red.): Public relations we współczesnym świecie: między służbą organizacji i społeczeństwu, Aspra-JR, Warszawa 2011
Świątecki A.: Zintegrowane komunikowanie marketingowe, Warszawa 2001
Wojcik K., Public relations. Wiarygodny dialog z otoczeniem. Wydanie 6, Wolters Kluwer, Warszawa 2015
Szymańska A.: Public relations w systemie zintegrowanej komunikacji marketingowej, Wrocław 2004
Zając Ł., Po co jest PR, Wydawnictwo Słowa i Myśli, Lublin 2018

Literature to solve the final task:
Cotrell S., Podręcznik studiowania, Zysk i S-ka, Poznań 2007
Orłoś M., Jak występować i zabłysnąć, Wydawnictwo RM, Warszawa 2015
Wasylczyk P., Prezentacje naukowe. Praktyczny poradnik dla studentów, doktorantów i nie tylko, Wydawnictwo Naukowe PWN, Warszawa 2017

Additional literature:
Botan C., Hazleton V. (ed.): Public Relations Theory II, Routledge 2006
Brunner B., Public Relations Theory: Application and Understanding, Wiley-Blackwell 2019
Caywood C. (ed.): The Handbook of Strategic PR and Integrated Marketing Communications, McGraw-Hill Education, 2012
Central European Journal of Communication, vol. 4, Spring 2011 – the whole volume
Duhe S. (ed.). New media and public relations (third edition), Peter Lang 2017
Grunig L., Grunig J., Dozier D.: Excellent Public Relations and Effective Organizations, Routledge 2002
Grunig J., Hunt T., Managing Public Relations, Wadsworth Inc Fulfillment, 1984
Heath R., Coombs T.: Todays’ Public Relations. An Introduction, Wiley, 2006
Holtzhausen, D. R., Public Relation as Activism, Routledge, 2013
Ki E-J. (ed.): Public Relations as Relationship Management. A Relational Approach to the Study and Practice of Public Relations. 2nd edition, Routledge 2015
L’Etang, J., (ed.).: The Routledge Handbook of Critical Public Relations, Routledge 2016
Toth E. (ed.). The Future of Excellence in Public Relations and Communication Management. Challenges for the Next Generation, Routledge 2007.

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

• Description of 2700-M-DM-D2TEPR-PRM in USOSweb