Specialisation – media analyst 2700-M-DM-D2SPAN-DZI
Classes are devoted to research methods of production, reception and effects of the media . Students will be introduced to social research methodology and research methods of press, radio, television, film and the Internet used both in Poland and arround the world. In class , students learn about examples of the study and the methodological details - observation , secondary research , ethnography , surveys, intelligence , focus , content analysis , eye tracking , etc. Participants will also conduct their own research, under the supervision of lecturer (support , coordination, conceptualization )
Type of course
Learning outcomes
KNOWLEDGE:
students know the theoretical basis of social studies and media studies;
know the basic methods and techniques used to media studies in Poland
SKILLS
is able to use various methods of research;
is able to analyze and interpret the results of studies especially taking into account the statistical error (sampling error);
is able to interpret the test results especially viewership, listenership readership
OTHER SKILLS:
is oriented in the ways of organizing and carrying out research
understands the utility of media studies testing for cognitive and practical
Assessment criteria
Conducting various studies FGI, IDI, CAWI, CAPI, CATI, content analysis, discourse analysis, image analysis, eyetracing experiments- triangulating research methods in various projects
What is count is presence and active being on classes and active participating in conducted researches. Hard classes ;)
Practical placement
Conducting variuos research - FGI, IDI, CAWi, CAPI, CATI, Content analysis, Discrouse and image analysis, Eyetracking analysis - combined methods
Bibliography
• M. Lisowska-Magdziarz: Analiza zawartości mediów. UJ. 2004
• P.B. Sztabiński i inni (red.): Nowe metody, nowe podejścia badawcze w naukach społecznych. IFiS PAN. 2004.
• K.T. Konecki: Studia z metodologii badań jakościowych. PWN. 2000.
• R.D.Wimmer, J.R.Dominick: Mass media: metody badań. WUJ. Kraków 2008.
• E. Babbie: Badania społeczne w praktyce. PWN. 2000
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: