Internet project management 2700-L-LM-Z4ZPIN

The aim of the lecture is to familiarize students with the basic issues such as:
1. Introductory lecture, familiarizing students with the subject matter, literature and the requirements necessary to pass the subject. Context - Internet. What is a project.
2. Discussing changes in media consumption: broadcasters and recipients of contemporary media, multitasking of traditional and new media. The landscape of the media market in the context of development directions: media outlets and complementary media.
3. Equation of the project's balance. Project goals of the project - SMART (Specific, Measurable, Ambitious, Real, Timely). Gantt charts. Certificates. Project Management Institute.
4. Models of the presence of traditional publishers in the network: convergence, how many percent of content on the Internet is a traditional medium, penetration of new areas related to the press title. Creating aggregates of content and transaction platforms. Range rankings, research and analytics.
5. Content and content. Interwidz. Information structure. Models of the presence of traditional publishers in the network. Paid and free services, e-releases, content formats, Media convergence. Content aggregates. Research and analytics.
6. Analysis of the implementation of internet projects, combining traditional and online enterprises, combining structures, searching for new content distribution channels, expansion into areas that fit in with the value and perception of traditional media, project acquisitions.
7. Creating strategies and managing web projects. Case study - preparation and implementation of portal projects using a content management system, functionalities, usabillity, graphic solutions; matrix structures, operating principles, payment, promotion, ergonomics and division of labor, competition, restricted traffic / purchased traffic.
8. Blogosphere as a space for public debate and sources of information. Discussion of issues: Web 1.0 as a model of information transfer based on a monologue. Web 2.0 model based on interaction, co-creation, conversation and Web 3.0. Stages of development and division into a mass blogosphere and blog digitariat. RSS. Advertising and blogs. Blog statistics. Podcasting. Vloging. Mikrobloging. Blogosphere. Illusory hopes that the blogosphere could become an alternative to traditional media. Conversation or information - which is more important. How to use the potential of collective creativity, which has developed thanks to Web 2.0.
9. Traditional media as a beneficiary of the blogosphere. Examples of the use of a blog in the work of journalists, e.g. A Sullivan, and Janke. Building an individual agent setting.
10. Classification of Internet project management methodologies. Standards and methodologies along with their characteristics.
11. Journalism tools 2.0
12. Information sources. Big Data