Corporate social responsibility enterprise of media 2700-L-LM-D6SOPM-LMM
The lecture introduces students to the issues of corporate social responsibility (CSR) with particular emphasis on media companies. The growing importance of social responsibility is increasingly being seen in modern enterprises. This is related to both the organization - environment relations and the processes taking place within the organization. Media companies occupy a special place here because of their activity.
During the seminar, the definition of corporate social responsibility, its characteristics, as well as the ways and possibilities of its use by companies will be presented and discussed.
.Inability to improve positive grades.
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Term 2023L:
This course introduces students to the issues of corporate social responsibility (CSR), with particular focus on media companies. The growing importance of social responsibility manifests itself more and more in today's enterprises. This is due both to the relations organization - environment and processes taking place within the organization. Media companies because of their activities occupy a special place here. |
Term 2024L:
This course introduces students to the issues of corporate social responsibility (CSR), with particular focus on media companies. The growing importance of social responsibility manifests itself more and more in today's enterprises. This is due both to the relations organization - environment and processes taking place within the organization. Media companies because of their activities occupy a special place here. |
Type of course
Mode
Prerequisites (description)
Course coordinators
Learning outcomes
Student:
- Understands the activities of corporate social responsibility
- Can point to the social activities responsibly enterprises
- Analyzes the actions of social responsibility in media enterprises
Assessment criteria
presence
activity
making projects during classes
exam
Practical placement
without
Bibliography
Buglewicz K., Społeczna odpowiedzialność biznesu. Nowa wartość konkurencyjna, Polskie
Wydawnictwo Ekonomiczne, Warszawa 2017
International Organization for Standardization, ISO 2600 Guidance on Social Responsibility, 2010
Janeczek U., Społeczna odpowiedzialność przedsiębiorstwa a marketing, Wydawnictwo Uniwersytetu Ekonomicznego, Katowice 2016
Rok B., Podstawy odpowiedzialności społecznej w zarządzaniu, Poltext, warszawa, 2013
Wachowiak P., Wrażliwość społeczna przedsiębiorstwa. Analiza i pomiar, Oficyna Wydawnicza SGH, Warszawa, 2013
Bernatt M., J. Bogdanienko, T. Skoczny, Społeczna odpowiedzialność biznesu : krytyczna analiza, Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, Warszawa 2011, str. 15.
informacje Forum Odpowiedzialnego Biznesu
Bartkowiak G., Społeczna odpowiedzialność biznesu w aspekcie teoretycznym i empirycznym, Difin, Warszawa, 2011
Paliwoda - Matiolańska A. Odpowiedzialność społeczna w procesie zarządzania przedsiębiorstwem, C.H. Beck, Warszawa, 2009
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: