Conducted in
terms:
2023Z, 2024Z
Erasmus code: 15.1
ISCED code: 0321
ECTS credits:
3
Language:
Polish
Organized by:
Faculty of Journalism, Information and Book Studies
Essentials of Public Relations 2700-L-DM-Z1PPRE
This course has not yet been described...
Type of course
obligatory courses
Prerequisites (description)
Students possess basic information on communication practice in companies, institutions and organizations. They are able to peruse suggested literature and materials on communication (in Polish and English), eager to get ready to classes on an ongoing basis, and - mostly - express real interest in public relations area.
Course coordinators
Mode
General: Classroom | Term 2024Z: Remote learning | Term 2023Z: Remote learning |
Practical placement
N/A
Bibliography
Prasa branżowa – PRESS.pl, proto.pl, wirtualnemedia.pl, publicrelations.pl
Wojcik K., Public relations. Wiarygodny dialog z otoczeniem, WK, Warszawa 2015
Black S., Public relations, Dom Wydawniczy ABC, Warszawa 1999
Seitel P. F., Public relations w praktyce, Felberg SJA, Warszawa 2003
Budzyński W., Public relations. Zarządzanie reputacją firmy, Poltext, Warszawa 1999
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: