Specialist seminar 2700-L-DM-D5KOSP-PRM
As part of the seminar thematic meetings with experts in the field of communication, public relations and marketing are organized. The aim of the course is to acquaint students with issues important for the industry and current at any given time in the market. The open form allows to adjust the selection of topics to the current needs. The 30 hours cycle is divided into smaller thematic blocks. Individual blocks are conducted by specialists in the field. The course is both theoretical and workshop.
Type of course
Mode
Course coordinators
Learning outcomes
Students:
KNOWLEDGE
• know the kinds of public relations activities,
• know the tools used in the public relations activities,
• know the practical ways of doing marketing communications,
• know the rules of conducting the various PR activities,
• know different types of PR campaigns (case study).
SKILLS
• know how to choose the type of PR activities to the situation and customer requirements,
• know how to choose the tools of public relations,
• know how to plan and execute PR campaign,
• know how to evaluate the PR campaigns.
OTHER DUTIES
• understand the public relations specialist activities,
• understand how to select the PR techniques to specific situations,
• participate in the discussion of scientific and practical specialists PR
• acquire practical experience in the PR business.
Assessment criteria
Depends on the supervisor:
Scores for thematic projects
Adiitionally: also for the presence
Practical placement
Does not apply
Bibliography
Depending on the subject; given by the lecturer.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: