Specialisation – media analyst 2700-L-DM-D4SPAN-DZI
Classes are devoted to research methods of production, reception and effects of the media. The base will be the methodology of social research and methods of research of the press, radio, television, film and the Internet, used both in Poland, and in the world. In class, students become familiar with examples of research and methodological details - observation, secondary research, ethnography, survey, interview, focus, content analysis, eye tracking etc. The participants will also conduct their own research, under the guidance of chief of Laboratory of Media Studies UW (support, coordination, conceptualization)
Learning outcomes
After completing the course, students:
KNOWLEDGE:
-know the theoretical basis of social studies and media studies;
-know the basic methods and techniques used to study the media in Poland and around the world
SKILLS:
Is able to use various methods of research;
- Is able to analyze and interpret the results of research both from the quantitative and qualitative perspective;
-can interpret the results of the reactive and non-reactive research (from content analysis, discourse analysis to the study of audience, telemetry research and audience readership).
OTHER COMPETENCES:
- be oriented in the ways of organizing and carrying out research
- Understands the utility of media studies for cognitive and practical purposes.
- Is able to organize and manage the research process.
Assessment criteria
Conducting various studies FGI, IDI, CAWI, CAPI, CATI, content analysis, discourse analysis, image analysis, eyetracing experiments- triangulating research methods in various projects
What is count is presence and active being on classes and active participating in conducted researches. Hard classes ;)
Practical placement
lack-of
Bibliography
No
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: