Monographic lecture on PR 2700-L-DM-D4MON-PRM
The topics of the classes will be tailored to current needs and trends in public relations. The classes take the form of a lecture combined with practical tasks performed independently by students (working with industry reports, supporting materials - webinars, podcasts, etc.).
Subject:
1. New media and reconstruction of media space: online communication mimicry and mimesis, manipulation, disinformation, fakenews, deepfakes.
2. Artificial intelligence in communication and PR activities.
3. Online activity of the organization / Eurocom Worldwide The Global PR Network, Talent Finder.
4. ICCO – World PR Report.
5. The essence of ethical values contained in public relations codes of ethics in a situation of global crisis. Edelman Trust Barometer.
6. PR codes of ethics and market practice.
7. Communication based on controversy.
8. Crisis and crisis management in times of pandemic.
9. The crisis-generating potential of fake news.
10. Managing crisis communication in the social media space in the context of the phenomenon of hate.
11. Media and PR / ZFPR Report.
12. PR and propaganda / ZFPR Report.
Type of course
Course coordinators
Course dedicated to a programme
Learning outcomes
Knowledge
- Participants gain knowledge about the latest trends and changes that affect the functioning of organizations and public relations activities.
Skills
- Participants are able to assess and plan public relations activities in the field discussed during the course.
Competence
- Participants recognize and understand contemporary public relations activities.
Assessment criteria
Assessment methods and assessment criteria:
1. Opinion essay / individual work (20 points)
2. Structure of the work: introduction (justification for dealing with a given topic), research (theory, practice), analysis of the topic, summary.
3. Topics will be sent to students after the first class.
Practical placement
Not applicable
Bibliography
1. Kaczmarek-Śliwińska, M. , Public relations organizacji w zarządzaniu sytuacjami kryzysowymi organizacji. Sztuka komunikowania się. Difin, Warszawa: 2015.
2. Kodeksy etyki zawodowej / PR, komunikacja społeczna.
3. https://www.researchgate.net/publication/341255673_Hejt_jako_zrodlo_sytuacji_kryzysowych_podmiotow_w_przestrzeni_spolecznej
4. https://www.researchgate.net/publication/337679786_Specyfika_zarzadzania_sytuacja_kryzysowa_w_przestrzeni_mediow_spolecznosciowych_w_perspektywie_typologii_Situational_Crisis_Communication_Theory_WT_Coombsa_The_Specificity_of_Crisis_Management_in_Soci
5. Raporty branżowe: ICCO, Edelman, ZFPR.
Dla zainteresowanych:
1. https://www.researchgate.net/publication/360691866_Komunikowanie_i_relacje_spoleczne_w_swiecie_nowych_mediow_Znany_czy_nowo_tworzony_porzadek, s. 49-57
2. https://sciendo.com/article/10.2478/sc-2019-0010, s. 62-68
3. https://www.magdalenaszpunar.com/_pliki/Magdalena_Szpunar_kultura_cyfrowego_narcyzmu-srodek.pdf
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: