Industrial organisation/economics 2600-ZRdz1EB
The course focuses on the analysis of industry as a fundamental level of economic analysis, with particular emphasis on its structure, competitiveness, and vulnerability to external shocks. Technological and cost conditions of industry operations, market structure, definition and segmentation, degree of concentration, entry barriers, and competitive dynamics are discussed. The analysis also covers demand patterns, product differentiation, corporate pricing policy, the value chain, margin distribution, and financial results of key actors.
An important element of the course is the issue of industry internationalization, foreign market selection, and the assessment of their development prospects based on trend analysis, scenario building, and identification of key success factors. The analytical process utilizes statistical data, economic and financial analysis methods, as well as tools supporting the assessment of the situation and development prospects of industries.
One of the objectives of the practical classes is to acquire the skill to define—in a long-term perspective—specific risks associated with business activities within a chosen industry, to perform their assessment during economic analysis, and when making strategic decisions by managers and/or investors.
This analysis covers risk identification, assessment of its impact on competitiveness, efficiency, and investment potential. Its element is also the interpretation and development of investment recommendations.
Course coordinators
Type of course
Learning outcomes
Knowledge: the graduate knows and understands:
K_W01, K_W02, K_W03, K_W05
• (K_W01) in an in-depth manner, the terminology and methodology of economic research applied in industry analysis;
• (K_W02) the principles and procedures for identifying and assessing specific risks related to enterprise activities within a selected industry;
• (K_W03) theories and models of industrial economics in the context of strategic decision-making and risk management;
• (K_W05) the impact of complex technological, social, political, legal, economic, and ecological processes and phenomena on industry structures, their internationalization, and the level of strategic risk.
Skills: the graduate is able to:
K_U02, K_U06, K_U07
• (K_U02) correctly interpret processes and phenomena affecting industry development and assess their impact on financial decisions and organizational functioning;
• (K_U06) independently and in teams prepare industry analyses, diagnoses, and reports concerning risk identification using ICT tools;
• (K_U07) use a foreign language and specialized terminology in economics, finance, and risk management when developing and presenting analysis results.
Social Competences: the graduate is ready to:
K_K01, K_K04, K_K05
• (K_K01) critically evaluate and analyze complex market situations and industry risk factors in the organizational decision-making process;
• (K_K04) think and act in an entrepreneurial manner, taking into account the dynamics of changes on a national and global scale;
• (K_K05) adhere to and promote ethical standards and analytical rigor when conducting economic analysis and industry risk assessment.
Assessment criteria
Verification of learning outcomes includes evaluating the level of mastery of theoretical knowledge and the ability to apply it in assessing the situation and development prospects of industries, making financial and investment decisions, and identifying and assessing risk.
The grade takes into account written exam results, substantive correctness, reliability, and timeliness of the team final report, as well as active participation during classes.
The course ends with a written exam. The prerequisite for taking the exam is obtaining a passing grade for the practical classes.
Bibliography
1. Gregor B., Kaczorowska-Spychalska D., (2021). Technologie cyfrowe w biznesie. Przedsiębiorstwa 4.0 a sztuczna inteligencja, Warszawa: PWN.
2. Klimczak K.M., Mleczko J., Więcek D., (2023). Działalność gospodarcza przedsiębiorstw w warunkach Przemysłu 4.0, Warszawa: PWE.
3. Michna A., Kaźmierczak J., 2020, (red.). Przemysł 4.0 w organizacjach: wyzwania i szanse dla mikro, małych i średnich przedsiębiorstw, Warszawa: CeDeWu.
4. Clark, Peter A. (2000). Organisations in action: competition between contexts. London: Routledge.