Rhetoric 2600-SDz2RET
RHETORIC
1. The Essence of Rhetoric
• Definition of Rhetoric
• Rules of rhetoric
• Rhetoric speaking construction
• Rhetoric styles
2. Presentation planning
• Audience analysis
• Presentation objectives
• Structure of the presentation
• Arguments planning
• Presentation tools
3. Motivation and influence
• Positive and negative motivation
• Rules of people influence
• Techniques of motivation and influence
• Influence versus manipulation
Type of course
Learning outcomes
Learning outcomes consists of acquiring certain knowledge, skills and expertises.
In case of knowledge, students will learn rules of constructing a rhetorical speech, meaning communication, which aims to give customers content in understandable, interesting and convincing way. They will get to know the rules of communication between communication sender and a group of customers and what is specific about public appearances which results in need to take certain recommended actions connected with planning and performing the presentation. The material includes getting to know details about what should be analysed on presentation preparation stage, with additional emphasis on customers characteristics and their typical behaviour as presentation viewers. Students will learn techniques that are important for a presenting person including verbal and nonverbal communication, usage of presentation props and persuasive argumentation. The rules of answering auditorium questions is also an important component of acquired course knowledge.
During the course, students acquire certain abilities among which are: an ability of personal communication with a group of viewers, an ability of preparing and making a presentation speech, an ability of voice modulation and intonation, and ability of arguments construction and presentation, an ability of answering difficult questions and managing other difficult situations such as bored or distracted auditorium. Moreover students will recognise ways of communication with emphasis on consistency of verbal and nonverbal communication.
Participants will acquire personal competences which enhances positive outcome of communicating and building relationship with surroundings. Students’ attitudes are shaped in order to make them open-minded, assertive, positive thinking, and approaching surroundings with crucial knowledge. During the course the effective presentation competences such as extraversion, openness and high self-evaluation are emphasised. Key competences are linked to usage of acquired knowledge and skills in real life situations.
Assessment criteria
Students are expected to take a final written test at the end of this course or to make a presentation.
Bibliography
Course textbook:
A. Murdoch, Prezentacje i wystąpienia w public relations, Poltext, Warszawa 2000;
T. Hindle, Sztuka prezentacji, Poradnik menedżera, Wydawnictwo Wiedza i Życie, Warszawa 2000.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: