Conducted in
term:
2024Z
Erasmus code: 04.7
ISCED code: 0414
ECTS credits:
1
Language:
Polish
Organized by:
Faculty of Management
Management of a family business 2600-MSz2ZMIf
1. New product and product innovation
2. Management of new product
3. Product as a marketing instrument
4. Marketing and innovation processes
5. Fundamentals of marketing of product innovation
6. Commercialisation of new product
7. Challenges for entrepreneurs and managers
8.Summary and credits
Type of course
elective courses
Mode
Remote learning
Course coordinators
Assessment criteria
Presence and activeness during lectures
Bibliography
Pozycja podstawowa:
*A H Jasiński, P Głodek, M Jurczyk-Bunkowska: Organizacja i zarządzanie procesami innowacyjnymi, PWE, Warszawa, 2019
Pozycja pomocnicza:
*A H Jasinski: Współczesna scena innowacji, Poltext, Warszawa, 2021
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: