Distribution 2600-MSz2Den
The course program covers the following topics:
1. Introduction to distribution logistics. Issues, functions, main players in the process. Customer service in distribution (3 hours).
2. Management of the distribution process. Distribution channels and distribution strategies. The role of distribution centres. Wholesale and retail trade (3 hours).
3. Distribution as a link between marketing and logistics. The dual role of distribution - as one of the integral elements of marketing and the logistics subsystem. Demand forecasting (3 hours).
Type of course
Mode
Prerequisites (description)
Course coordinators
Learning outcomes
After the course, the student:
1. identifies the basic challenges in the distribution process.
2. can distinguish functions and actors of the distribution processes.
3. understands the importance of customer service in distribution.
4. knows the basics of controlling the distribution processes.
5. can distinguish and select the appropriate distribution channels and plan the enterprise’s distribution strategies.
6. understands the importance of distribution as a link between logistics and marketing.
7. knows the basic methods of forecasting the demand.
Assessment criteria
Presence, activeness
Bibliography
1. Christopher, M. (1985). The Strategy of Distribution Management, Praeger.
2. Gorchels, L., Marien, E., J., West, C., (2004). The Manager's Guide to Distribution Channels, McGraw Hill.
3. Król, M., (2015). Pricing and distribution strategies, Warsaw School of Economics.
4. Thomopoulos, N., (2016). Elements of Manufacturing, Distribution and Logistics: Quantitative Methods for Planning and Control, Springer.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: