Management and Marketing of Innovation 2600-MSdz2ZMIf
1. New product and product innovation
2. Management of new product
3. Product as a marketing instrument
4. Marketing and innovation processes
5. Fundamentals of marketing of product innovation
6. Commercialisation of new product
7. Challenges for entrepreneurs and managers
8.Summary and credits
Type of course
Mode
Course coordinators
Learning outcomes
• knowledge
Student
-knows and understands the terminology and basic theoretical models concerning technological innovation (K_W01)
-knows and understands advanced principles, proce-dures and practices in innovation activities (K_W02)
- knows and understands advanced principles and methods of innovation management (K_W02)
- knows and understands basic principles of innovation marketing (K_W06)
* competences:
Student
- can use the innovation theory to recognize and solve problems in the organization’s functioning (K_U01)
- can alone and in a team prepare analysis, diagnosis and reports concerning the management of innovation and marketing in the firm ((K_U03)
-can plan and organize an individual work and in a team (K_U05)
* attitudes:
Student
-is ready to evaluate situations and phenomena in innovation and marketing management (K_K01)
- is ready to broadly think and act in innovative ways (K_K02)
-is ready to follow ethical standards connected with innovation activities (K_K03)
Assessment criteria
Presence and activeness during lectures
Bibliography
Pozycja podstawowa:
*A H Jasiński, P Głodek, M Jurczyk-Bunkowska: Organizacja i zarządzanie procesami innowacyjnymi, PWE, Warszawa, 2019
Pozycja pomocnicza:
*A H Jasinski: Współczesna scena innowacji, Poltext, Warszawa, 2021
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: