E-services and e-customers 2600-MSdz2ESECen
The aim of the course is to familiarize students with the market of electronic services, in which they actively participate as e-costomers. Students will explore contemporary forms of e-commerce, e-banking, e-learning, social networking, streaming, and other electronic services. While the seminar will be largely practical in nature, the material covered will relate to both traditional marketing models and those applicable to the description of electronic services. An additional objective is to acquaint students with the latest research findings in the field of e-services.
Course coordinators
Course dedicated to a programme
Type of course
Mode
Learning outcomes
KNOWLEDGE
• The student defines e-services and the e-customer
• The student specifies a wide range of electronic services
• The student knows and understands the significance of intellectual property and copyright
SKILLS
• Possesses the ability to use selected technologies employed in the provision of electronic services
• Presents acquired knowledge and skills using information tools
• Possesses interpersonal communication skills, including in a multicultural environment
SOCIAL COMPETENCES
• Is willing to independently acquire and improve professional knowledge and skills
• Is open to change
• Is prepared to solve tasks independently and creatively
Assessment criteria
The final project, along with several tasks assessing participation during classes, will allow students to accumulate partial points.
A total of 100 points can be earned during the course, with the number of points determining the final grade:
• 0–50 points – grade 2
• 51–60 points – grade 3
• 61–70 points – grade 3.5
• 71–80 points – grade 4
• 81–90 points – grade 4.5
• 91–99 points – grade 5
• 100 points – grade 5!
The approximate distribution of points is as follows:
50% from the semester project
50% from points accumulated during classes for participation.
Practical placement
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Bibliography
Fandrejewska-Nowakowska, A., Eisenbardt, M., Eisenbardt, T. (2026). Consumer Behavior and Digital Services Competence, Rights and Protection. Routledge
Biblia e-biznesu 3.0. (2022) Praca zbiorowa. Onepress.
Technologie cyfrowe w biznesie. Przedsiębiorstwa 4.0 a sztuczna inteligencja (2021). Gregor B., Kaczorowska-Spychalska K. (red.). Wydawnictwo PWN.
Notes
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Term 2026Z:
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