Case studies in Sport Management 2600-MSdz2CSSMen
Case Studies in Sport Management is an intensive practical and analytical course for master's students. It focuses on in-depth analysis of real and current cases involving strategy, governance, stakeholder management, marketing, innovation, sustainability, ethics, sport development and event organisation. Students integrate knowledge from different areas of management, work with incomplete and ambiguous data, formulate decision alternatives, assess risk and justify recommendations. The central element of the course is participation in the International Olympic Case Study Competition for Master's Students. Teams act as consulting agencies and prepare analyses, recommendations and presentations in successive rounds of the competition. For the 2026/2027 edition, the reference topic is "Driving growth for the five new sports on the LA28 Olympic programme", including governance models, youth engagement, commercial viability and the long-term development of new Olympic sports.
Course coordinators
Course dedicated to a programme
Type of course
Mode
Learning outcomes
Knowledge - the student knows and understands:
- K_W02: at an advanced level, the principles, models and practices of managing sport and Olympic organisations, including governance, strategy, stakeholder relations and value creation mechanisms;
- K_W05: complex social, political, legal, economic, technological and environmental processes influencing strategic decisions in international sport.
Skills - the student is able to:
- K_U01: integrate management theories and concepts to diagnose complex, multidimensional problems in sport organisations;
- K_U03: critically select, evaluate and synthesise data, academic and industry sources, and information about the organisation's environment;
- K_U04: formulate and compare courses of action under uncertainty, stakeholder conflict and resource constraints;
- K_U05: prepare, as part of a team, a professional case analysis, management report and persuasive presentation of recommendations in English;
- K_U07: plan and coordinate project teamwork under time pressure and in accordance with competition requirements.
Social competences - the student is ready to:
- K_K01: critically assess the assumptions, evidence and consequences of decisions in the sport sector;
- K_K02: use academic knowledge, expert opinions and constructive feedback;
- K_K03: balance economic, social and environmental objectives and take the common good into account;
- K_K05: act responsibly and ethically in the role of a manager or consultant.
Assessment criteria
Graded credit.
Final grade:
1) CSC team project - case analysis, strategic recommendations and presentations: 60%.
2) Individual case analysis / management brief: 20%.
3) Peer feedback and assessment of contribution to teamwork: 20%.
The condition for passing the course is active participation in a project team, submission of the competition entry or an equivalent case study report, and attendance in accordance with the study regulations.
Grading scale:
0-59%: 2.0; 60-65%: 3.0; 66-72%: 3.5; 73-81%: 4.0; 82-90%: 4.5; 91-100%: 5.0.
Practical placement
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Bibliography
Core:
- Ellet, W. (2018). The Case Study Handbook: A Student's Guide. Harvard Business Review Press.
- Hoye, R., Smith, A. C. T., Nicholson, M., Stewart, B., Westerbeek, H. (latest available edition). Sport Management: Principles and Applications. Routledge.
- Robinson, L., Chelladurai, P., Bodet, G., Downward, P. (eds.) (2014). Routledge Handbook of Sport Management. Routledge.
- IOC Olympic Studies Centre: International Olympic Case Study Competition - current materials, rules, timelines, background, FAQ and tasks for the master's category.
Supplementary:
- Parent, M. M., Chappelet, J.-L. (eds.) (latest available edition). Routledge Handbook of Sports Event Management. Routledge.
- Slack, T., Parent, M. M. (latest available edition). Understanding Sport Organizations. Human Kinetics.
- Chappelet, J.-L., Kübler-Mabbott, B. The International Olympic Committee and the Olympic System. Routledge.
- Strategic documents of the IOC/Olympic Movement and academic and industry sources indicated during the classes.
Notes
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Term 2026Z:
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