Commercialization of innovation 2600-MSMz2zitKI

Basic decisions regarding the commercialization of new products and services
• Sale of products or services - licensing or transfer of technology
• Assessment of the commercialization potential and risk factors identification
• TRL, Technology Readiness Levels
• Technology Assessment (TA) from the point of view of the possibility of stimulating commercialization and its consequences
• Basic variants of commercialization of innovations and their legal conditions
• Diffusion of innovation as a process of popularizing products and services
Features of innovation and their importance in the diffusion process
• Factors that influence adoption of an innovation (Relative Advantage, Compatibility, Complexity, Triability and Observability)
• Design and modification of innovative products and services in accordance with the Roger’s model of factors that influence adoption of an innovation
Ways of presenting the product offer as a source of relative advantage
• Language of features and language of benefits
• Total Cost of Ownership (TCO)
• System goods and complete product model
• The specificity of information goods (software, multimedia, Internet)
User characteristics and diffusion of innovation
• Segmentation of innovation users - formulating a message in order to reach the right group of users (innovators - early users - early majority - late majority - laggards)
• Mechanisms of diffusion of network goods
• The model of crossing the gaps in the diffusion cycle
Team consulting project - evaluation of the commercialization potential and planning of ways to stimulate diffusion for a selected example of innovation (projects prepared in cooperation with industrial partners of the Department of Theory of Methods and Organizations - technology companies)