Techniques for creating products 2600-MSMz1zitTKP

1. Development of new products and services through R&D and innovation activities
2.Techniques for generating new product ideas - examples and practical exercises
- Creative techniques stimulating individual and team idea generation
- Morphological analysis
- TRIZ (Theory of Invention Problem Solving) as a way of creating new products
- Creative imitation, benchmarking, reverse engineering, functional analysis and trimming
- Creation of soft innovations, frugal innovations, social innovations and eco-innovations
3. Product creation and product differentiation; the importance of industrial design
4. Involvement of customers in the processes of designing products and services
- User-driven innovations (UDI), living labs, crowd-sourcing
- Benefits and limitations of user research in product design; sensory research and the importance of user experience
- Design thinking
5. Working with partners for innovation
- Strategic alliances, open innovation model, technology transfer
6. Ways of organizing innovation processes in large enterprises, start-ups and scientific centres
7. Individual project - preparing a proposal for an innovative product