Business models of technology enterprises 2600-MSMz1zitMBPT
1. Technological companies: technologies, innovations and their types; start-up, spin-off and spin-out; corporations - enemies or friends?
2. Case studies - business models of technology companies: software/media companies, life sciences companies, industrial companies and agricultural companies
3. Designing business models of technology companies: the concept of a business model and its components, overview of types (forms) of business models, creation of business models - selected tools (design thinking, corporate foresight and roadmapping, business model canvas, business model navigator).
4. Main stakeholders of technological enterprises: inventors and creators (originators), employees and managers - managers and interim managers, investors, business advisors.
5. Legal and economic aspects of the operation of technological companies: intellectual property protection, business secrets and competitors/employees.
6. Financing technological companies: the valley of death and the financing gap, private funding: stock exchange and New Connect, crowdfunding, business angels and VC funds, public co-financing, public procurement as pre-commercial procurement, innovation partnerships, public procurement for innovation.
7. The role of business environment institutions in supporting technology enterprises: business incubators, technology transfer centres and special purpose vehicles, science and technology parks, innovation centres and internet platforms.
8. Case studies of innovative technology companies in the financial industry (banking, insurance), IT, law, education.
Type of course
Mode
Assessment criteria
Presentation of teamwork outcomes (project assignment)
Bibliography
Basic literature:
• Kardas M. (2016). Pojęcia i typy modeli biznesu w: K. Klincewicz: Zarządzanie, organizacje, organizowanie – przegląd perspektyw teoretycznych. Warszawa: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego.
Supplementary literature:
• Osterwalder, A., Pigneur, Y. (2013). Tworzenie modeli biznesowych. Podręcznik wizjonera. Gliwice: Wydawnictwo Helion.
• Gassmann, O., Frankenberger, K., Csik, M. (2016).Nawigator modelu biznesowego. Gliwice: Wydawnictwo Helion.
• Johnson, M.W. (2010). Seizing the white space: Business model innovation for growth and renewal. Boston: Harvard Business School Publishing.
Zucker M. (2015). Igrzyska talentów w dolinie krzemowej. Warszawa: PWN.
Additional information
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