Commercialization of innovation 2600-MSMdz2zitKI
1. Commercialization as a phase of the innovation process and of the product life cycle (2 hs)
2. Models and stages of the commercialization process (2 hs)
3. An assessment of a commercial potential and an economic value of new technologies (2 hs)
4. Strategies and a plan of commercialization (2 hs)
5. Analysis of demand for new products (2 hs)
6. Marketing of innovation (2 hs)
7. Innovation diffusion (2 hs)
8. Summary and credits (1 h)
Type of course
Mode
Assessment criteria
Attendance checking and activeness during classes - Marks
Bibliography
E. Gwarda-Gruszczyńska: Modele procesu komercjalizacji nowych technologii w przedsiębiorstwach, Wydawnictwo Uniwersytetu Łódzkiego,2013
Additional information
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