Business models of technology enterprises 2600-MSMdz1zitMBPT
1. Technology companies: technologies, innovations and their types; start-up, spin-off and spin-out; corporations - enemies or friends?
2. Case studies - business models of technology companies: software/media companies, life sciences companies, industrial companies and agricultural companies.
3. Designing business models of technology enterprises: the concept of a business model and its components, overview of types (forms) of business models, creation of business models - selected tools (design thinking, corporate foresight and roadmapping, business model canvas, business model navigator).
4. Stakeholders of technological enterprises: inventors and creators (originators), employees and managers - managers and interim managers, investors, business advisers.
5. Legal and economic aspects related to the operation of technology enterprises: protection of intellectual property, company secrecy vs. competitors, company secrecy vs. employees.
6. Financing of technology companies: concepts of the valley of death and the financing gap, private financing: stock exchange and New Connect, crowdfunding, business angels and VC funds, public co-financing, public procurement as (pre-commercial procurement, innovation partnerships, public procurement for innovation).
7. The role of business environment institutions in supporting technology enterprises: business incubators, technology transfer centres and innovation centres.
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Term 2025L:
Full description 1. Technology companies: technologies, innovations and their types; start-up, spin-off and spin-out; corporations - enemies or friends? |
Type of course
Mode
Course coordinators
Learning outcomes
Knowledge
• Has knowledge and understanding of terminology as well as the basic mechanisms and theoretical models in the field of innovation management, including explaining the practical usefulness of business models of technology-based enterprises (S3_W01).
• Has knowledge and understanding of the fundamental principles of entrepreneurship related to initiating and developing innovative ventures (S3_W02).
• Has knowledge and understanding of the conditions for the functioning of technology-based enterprises and the importance of innovation and business models in a knowledge-based economy (S3_W07).
Skills
• Is able to apply management theory to identify, diagnose, and solve problems related to business models, including developing a project idea using the design thinking method and defining project goals and requirements (S3_U01).
• Is able to independently and collaboratively prepare analyses, diagnoses, and reports on complex problems related to business models, including conducting stakeholder analysis, developing a business model canvas, and performing risk analysis (S3_U06).
• Is able to plan, organize, and lead teamwork related to business models (S3_U07).
• Is able to develop acquired competences in the field of business models and support others in this area (S3_U08).
Social competences
• Is ready to critically assess and approach complex situations and phenomena related to business models (S3_K04).
• Is ready to follow ethical standards in the process of planning and implementing innovative ventures (S3_K05).
Assessment criteria
Learning outcomes in terms of knowledge will be verified through class discussion and test.
Learning outcomes in terms of skills will be assessed on an ongoing basis through assignments (individual and group) completed by participants during the course.
Social competence outcomes will be assessed through class discussion and test.
Individual and group project assignments 50%
Final written assessment - colloquium 50%.
Attendance obligatory
Scoring:
- 0 - 55% - 2
- above 55% - 64% - 3
- over 64% - 73% - 3.5
- over 73% - 82% - 4
- over 82% - 91% - 4,5
- over 91% - 100% - 5
Bibliography
Literature:
• Osterwalder, A., Pigneur, Y. (2013). Tworzenie modeli biznesowych. Podręcznik wizjonera. Gliwice: Wydawnictwo Helion.
• Gassmann, O., Frankenberger, K., Csik, M. (2013). The St. Gallen business model navigator.
• Johnson, M.W. (2010). Seizing the white space: Business model innovation for growth and renewal. Boston: Harvard Business School Publishing.
• Cieślik J. (2010). Przedsiębiorczość dla Ambitnych. Warszawa: Wydawnictwa Akademickie i Profesjonalne.
• Jasiński A.H. (2006). Innowacje i transfer techniki w procesie transformacji. Warszawa: Difin.
• Klincewicz K. (2010). Zarządzanie technologiami. Przypadek niebieskiego lasera. Warszawa: Wyd. naukowe Wydziału Zarządzania UW
• Klincewicz K. (2012). Dyfuzja innowacji. Jak odnieść sukces w komercjalizacji nowych produktów i usług. Warszawa: Wyd. naukowe Wydziału Zarządzania UW
• Zucker M. (2015). Igrzyska talentów w dolinie krzemowej. Warszawa: PWN.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: