IP strategy for business 2600-DSz3IPSBen
The course identifies key intellectual property (IP) assets in business (patents, trademarks, trade secrets) and how to develop strategy to boost innovation in companies while managing the inevitable risks. Students will learn how to build and manage IP portfolio. The course highlights the role of IP in innovative business, providing an overview of IP assets and strategies of their management for competitive advantages. Participants will learn how IP is influencing product life cycle. Throughout the course students will learn about the significance of trademarks as a key tool for brand building. The course presents the critical role of inventions in innovative ventures. Additionally, it examines trade secrets and know-how. Participants will gain practical knowledge in the strategic management of IP, including protection strategies and revenue generation and knowledge about basic types of IP contracts, with special focus on licensing agreements and the transfer of rights.
Type of course
Mode
Learning outcomes
K_U04 (Uses a foreign language at the B2+ level of the Common European Framework of Reference for Languages and specialist
terminology in the field of science of management and quality)
K_W04 (Has knowledge and in-depth understanding of legal regulations regarding the functioning of the organization and the entire
economy)
K_U02 (Is able to correctly interpret complex technological, social, political, legal, economic, and ecological processes and phenomena
and their impact on the functioning of the organization and the entire economy, using the appropriate selection of sources.)
Assessment criteria
Assessment methods and criteria include:
- students’ presence in the classes (40%);
- active participation in the classes (60%).
Bibliography
WIPO (2021) Enterprising Ideas: A Guide to Intellectual Property for Startups, https://www.wipo.int/publications/en/details.jsp?id=4545&plang=EN
European Commission (2021) Executive Agency for Small and Medium-sized Enterprises, Building stronger intellectual property strategy capabilities – Supporting SMEs to succeed with open innovation, Publications Office of the European Union, https://data.europa.eu/doi/10.2826/527592
ITC (2005) Exchanging Value - Negotiating Technology Licensing Agreements: A Training Manual, https://www.wipo.int/publications/en/details.jsp?id=291&plang=EN
Grzegorczyk T. (2020) Managing intellectual property: Strategies for patent holders, The Journal of High Technology Management Research Vol 31(1), https://doi.org/10.1016/j.hitech.2020.100374
Veugelers, R., Schneider, C. (2018) Which IP strategies do young highly innovative firms choose?. Small Business Economics vol. 50(1), pp. 113–129, https://doi.org/10.1007/s11187-017-9898-y.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: