Marketing 2600-DSMz2M

Upon completing the course, the student:
Knowledge:
- Knows and understands terminology and basic theoretical models in the field of marketing (K_W01).
- Knows and understands to an advanced degree the principles, procedures, and practices regarding the marketing activities of various types of organizations (K_W02).
- Knows and understands to an advanced degree the principles and procedures for creating and maintaining organizational relationships with various entities operating in its environment (K_W02).
- Knows and understands technological, social, political, legal, economic, and ecological processes and phenomena and their impact on organizational functioning, particularly regarding marketing activities (K_W05).
- Knows and understands basic principles of creating and developing various forms of entrepreneurship (K_W07).

Skills:
- Is able to use marketing theory to identify, diagnose, and solve problems related to organizational functioning in the market (K_U01).
- Is able to correctly interpret technological, social, political, legal, economic, and ecological processes and phenomena and their impact on organizational functioning (K_U02).
- Is able to plan and organize individual and team work (K_U05).
- Is able to plan, organize individual and team work, and cooperate within a team (K_U07).

Social Competences (Attitudes):
- Is ready to evaluate and critically approach situations and phenomena related to the functioning of organizations in the market, sector, and whole economy (K_K01).
- Is ready to think and act in an entrepreneurial manner (K_K04).
- Is ready to adhere to ethical standards related to marketing activities (K_K05).

Learning outcomes will be verified on an ongoing basis through tasks in seminar and finally during seminar credit (test) and exam.

Lecture:
Written exam (80% of final grade)
Seminar grade (20% of final grade)

Seminar:
20% tests / quizzes (2 during semester)
30% class work (answering questions, group work)
50% final test
Max 2 absences (subsequent passed on office hours within 2 weeks).
Min attendance – 4 classes.
Passing the course (exam):
Written exam – stationary (80% of grade)
Seminar grade (20% of grade)

Weighted Grade / Weighted Score:
20: above 1.4
19: 1.4-1.3
18: 1.3-1.2
17: 1.2-1.1
16: 1.1-1.0
15: 1.0-0.9
14: 0.9-0.8
13: 0.8-0.7
12: 0.7-0.6
11: 0.6-0.5
10: below 0.5

Note: Weighted grade is the ratio of the grade to the average grade of the given class group.
Only students who have passed the classes/seminar are eligible to take the exam.
Zero-term exam for students attending at least 10 lectures.
A total of 100 points can be earned during the exam, determining the final grade:
0-50 points – grade 2 (fail)
51-60 points – grade 3 (pass)
61-70 points – grade 3.5 (satisfactory plus)
71-80 points – grade 4 (good)
81-90 points – grade 4.5 (good plus)
91-100 points – grade 5 (very good)

Passing seminar:
20% quizzes/tests
30% class work
50% final test
Total 100 points (0-50: 2, 51-60: 3, 61-70: 3.5, 71-80: 4, 81-90: 4.5, 91-100: 5).

Primary literature:
Kotler, P., Keller, K.L., Chernev, A. (2025). Marketing. Poznań: Rebis.
Kotler, P., Keller, K.L. (2012). Marketing. Poznań: Rebis.

Supplementary literature:
Mazurek, G. (ed.) (2018). E-marketing. Planowanie. Narzędzia. Praktyka. Poltext. Warszawa.
Kotler, P., Kartajaya, H., Setiawan, I. (2021). Marketing 5.0. Technologie Next Tech. MT Biznes. Warszawa.
Garbarski, L., Krzyżanowska, M. (2023). Marketing. Sztuka konkurowania i współpracy. Poltext. Warszawa.