Marketing 2600-DSMdz2M

In terms of knowledge:
K_W01
Understands terminology and basic concepts of communication within an organization, including the mechanisms of the communication process and their importance in management.
K_W02
Has advanced knowledge of the principles and practices of communication in various areas of organizational functioning and in relations with its environment.
K_W05
Understands the social and organizational determinants of communication and their impact on organizational functioning and business relationships.

In terms of skills:
K_U02
Is able to interpret communication phenomena and their impact on organizational functioning and relationships with stakeholders.
K_U07
Is able to plan and organize individual and team work and effectively collaborate within a team using appropriate communication techniques.

In terms of social competencies:
K_K01
Is ready to evaluate and critically approach communication situations in an organization and their impact on its functioning.
K_K04
Is prepared to think and act in an entrepreneurial manner by building relationships and communicating effectively in a business environment.
K_K05
Is ready to adhere to the principles of ethics and professional etiquette in business communication and to maintain a professional image.
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Course assessment (examination):
• Written on-site examination (80% of the final grade)
o open-ended, tabular, and multiple-choice questions
• Class performance grade (20% of the final grade)
Class points Weighted grade
20 above 1.4
19 1.4–1.3
18 1.3–1.2
17 1.2–1.1
16 1.1–1.0
15 1.0–0.9
14 0.9–0.8
13 0.8–0.7
12 0.7–0.6
11 0.6–0.5
10 below 0.5
Note: The weighted grade is calculated as the ratio of the student’s grade to the average grade in a given class group.

• Only students who have passed the classes are eligible to take the examination
• A zero-term exam is available for students who have attended at least 10 lectures

Final grading (exam)
A total of 100 points can be obtained in the examination:
• 0–50 points – fail (2.0)
• 51–60 points – 3.0
• 61–70 points – 3.5
• 71–80 points – 4.0
• 81–90 points – 4.5
• 91–100 points – 5.0

Course assessment (classes):
• 20% – quizzes/tests
• 30% – class participation
• 50% – final test

Final grading (classes)
A total of 100 points can be obtained:
• 0–50 points – fail (2.0)
• 51–60 points – 3.0
• 61–70 points – 3.5
• 71–80 points – 4.0
• 81–90 points – 4.5
• 91–100 points – 5.0

Podstawowa pozycja:
 Kotler, P. Keller, K.L., Chernev, A. (2025). Marketing. Poznań: Rebis.
 Kotler, P., Keller, K.L. (2012). Marketing. Poznań: Rebis.
Uzupełniające pozycje:
 Mazurek, G. (red.) (2018). E-marketing. Planowanie. Narzędzia. Praktyka. Poltex. Warszawa.
 Kotler P., Kartajaya, H., Setiawian, I.(2021). Marketing 5.0. Technologie Next Tech. MT Biznes. Warszawa.
 Garbarski, L., Krzyżanowska, M. (2023). Marketing. Sztuka konkurowania i współpracy. Poltext. Warszawa

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

• Description of 2600-DSMdz2M in USOSweb