(in Polish) Projektowanie modeli biznesowych w małych przedsiębiorstwach 2600-DSMdz/w3zmpPMB
1) Characteristics of an entrepreneurial person
2) Strategic competences, operational competences
3) Entrepreneurship as team activities, a team to look for opportunities, phases of team development
4) Team roles Belbin, Jedliński - building a network
5) Evolution of competences
6) Searching for Business Ideas
7) Classification and Characteristics of Popular Business Models
8) Design Thinking as a Problem-Solving Process
9) Service Design as the Ability to Design a Coherent, Smooth, and Effective Service
10) Pitch Deck as the Ability to Effectively Search for Business Partners
11) Growth Hacking as a Strategy for Rapid Growth and Cost Reduction
Type of course
Mode
Learning outcomes
**Knowledge**
* **S1_W01:** Knows and understands the terminology related to small enterprises within management and quality sciences, as well as complementary disciplines (economics and finance, legal sciences).
* **S1_W02:** Knows and understands the specificity, principles, procedures, and practices regarding the operation of a small enterprise, its key functions (operational, marketing, financial, personnel management), and its relationship with the environment.
* **S1_W05:** Knows and understands technological, social, political, legal, economic, and ecological processes and phenomena, including fundamental dilemmas of modern civilization and their impact on the functioning of a small enterprise.
* **S1_W07:** Knows and understands the principles of creating and developing various forms of entrepreneurship.
**Skills**
* **S1_U02:** Is able to correctly interpret technological, social, political, legal, economic, and ecological processes and phenomena and their impact on the functioning of a small enterprise, applying an appropriate selection of sources.
* **S1_U06:** Is able to plan and organize individual and teamwork.
* **S1_U07:** Possesses the capacity for self-education and continuous professional development.
**Social Competences**
* **S1_K03:** Is ready to engage in activities that benefit the community, society, or the environment in connection with corporate operations, and to promote actions for the common good.
* **S1_K04:** Is ready to think and act in an entrepreneurial manner.
* **S1_K05:** Is ready to adhere to professional ethical standards.
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**In particular, the student:**
* Knows and can list the core competencies attributed to entrepreneurs.
* Knows how to develop their existing competencies.
* Can identify entrepreneurial competencies useful at specific stages of business development.
* Knows which competencies are useful in operational activities versus strategic ones.
* Knows at least one concept of team roles.
* Can identify who (in terms of competencies) is missing in an organization and define criteria for selecting the right candidate.
* Can list at least 2 methods for generating business ideas.
* Knows at least 1 product design method.
* Can communicate their business idea concisely and effectively using benefit-driven language.
* Can list and describe the key characteristics of at least 3 business models.
* Can point out at least 2 differences between traditional approaches to marketing and business development versus Growth Hacking.
Assessment criteria
Group work, attendance at classes, presentation
Attendance, final presentation, activity in classes
Bibliography
I Basic:
1. Glinka B., Gudkova, S. 2011. Przedsiębiorczość, Warszawa: Wolter Kluwers.
2. Glinka B., Pasieczny, J. 2015. Tworzenie przedsiębiorstw. Szanse realizacja rozwój. Warszawa: Wydawnictwo Uniwersytetu Warszawskiego.
3. Chłodnicki, M., Jagodziński, W., Kamieński, J., Karel, A., Ławniczak, W., Pluciński, A., Stawski, B., & Tarnawska, M. (2018, 2020). Service design po polsku. Jak przyciągnąć, zadowolić i zatrzymać klientów. Wydawnictwo Naukowe PWN.
4. Glinka, B. (2026). Przedsiębiorczość: ludzie, procesy, kontekst. Polskie Wydawnictwo Ekonomiczne.
5. Osterwalder A., Pigneur Y., Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons, Hoboken, NJ, 2010.
II Additional:
1. Roblesa, L., Zárraga-Rodrígueza, M. (2015). Key Competencies for Entrepreneurship. Procedia Economics and Finance, 23 (2015), 828 – 832.
2. M. Belbin: Twoja rola w zespole. GWP. Gdańsk 2003
3. M. Gellert, C. Nowak: Zespół. GWP. Gdańsk 2008
4. Krzysztof Jedliński i in., Trening interpersonalny, Wyd. W.A.B., Warszawa 1997
5. Bland, D. J., & Osterwalder, A. (2019). Testing Business Ideas: A Field Guide for Rapid Experimentation (1st edition). Wiley.
6. Blank, S., & Dorf, B. (2020). The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company.
7. Brown, T. (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. HarperBusiness.
8. Croll, A., & Yoskovitz, B. (2013). Lean Analytics: Use Data to Build a Better Startup Faster (1st edition). O’Reilly Media.
9. Gassmann, O., Frankenberger, K., Choudury, M., & Csik, M. (2020). Business Model Navigator, The: The strategies behind the most successful companies.
10. Lewrick, M., Link, P., & Leifer, L. (2020). The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods (1st edition). Wiley.
11. Maurya, A. (2012). Running Lean. O’Reilly.
12. Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (1st Edition). Currency.
13. Sarasvathy, S. D. (2009). Effectuation: Elements of Entrepreneurial Expertise.
14. Edward Elgar Publishing.
15. Yunus, M., & Jolis, A. (2008). Banker to the Poor: Micro-Lending and the Battle Against World Poverty (Trade Paperback Edition). PublicAffairs.
16. Dym, C. L., Agogino, A. M., Eris, O., Frey, D. D., & Leifer, L. J. (2006). Engineering design thinking, teaching, and learning. IEEE Engineering Management Review.
17. Hallgren, M., & Olhager, J. (2009). Lean and agile manufacturing: External and internal drivers and performance outcomes. International Journal of Operations and Production Management.
18. Hanington, B. (2003). Methods in the Making: A Perspective on the State of Human Research in Design. Design Issues.
19. Hoeft, R. M., & Ashmore, D. (2019). User-Centered Design in Practice. In Human Factors in Practice.
20. IDEO. (2014). the Field Guide To Human-Centered Design. In Igarss 2014.
21. Kimbell, L. (2011). Rethinking Design Thinking: Part I. Design and Culture.
22. Kimbell, L. (2012). Rethinking design thinking: Part II. Design and Culture.
23. Razzouk, R., & Shute, V. (2012). What Is Design Thinking and Why Is It Important? Review of Educational