Market trends and business practices III 2600-DMz2TRPBIII
The aim of the course is to familiarize students with current market trends and practical aspects of management in organizations, from both a managerial and consumer perspective. The course aims to provide students with practical knowledge supported by expert experience and current research findings. The course will feature presentations by business representatives acting as practitioners, presenting best practices/case studies on key management issues, as well as by academics and faculty presenting the results of market and organizational research. Topics discussed include innovative business activities, market trends and changes, and ways for companies to adapt to changing market environments.
The summer semester will continue with topics related to management practice, drawing on the experience of invited experts. In particular, we plan to discuss the following topics through lectures and guest talks:
• Business paradigm shifts
• Trends in the utilization of digital technologies and AI
• Using social networks in contemporary marketing
• New business models and startups
• Trends and innovations in products and services
• Sales and commerce trends
• Consumer psychology
The list of specific topics is subject to change based on consultations with the speakers.
Course coordinators
Type of course
Learning outcomes
Upon the completion of the course, the student:
in terms of knowledge:
• presents popular trends in contemporary management (K_W02)
• identifies key issues in the areas of digital transformation of business and digital marketing (K_W02)
• recognizes and diagnoses challenges related to the use of digital technologies in organizations (K_W02)
• characterizes the impact of globalization, new business models, and decarbonization on the functioning of a selected organization (K_W05)
in terms of skills:
• seeks additional information on business issues and the experiences of selected organizations (K_U09)
• further develops personal managerial skills (K_U09)
in terms of social competencies:
• critically analyses complex organizational phenomena based on the experiences of actual organizations (K_K01)
• draws conclusions from business examples to propose improvements to the operations of a selected organization (K_K01)
• solves business problems entrepreneurially, taking into account their national and global dimensions (K_K04)
• considers benefits for the community, society, and the environment in decision-making (K_K03)
Assessment criteria
Course completion without a grade.
Practical placement
-
Bibliography
No required reading.
Notes
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Term 2026Z:
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