(in Polish) Prawne aspekty gospodarki cyfrowej 2600-DMz2PAGC
The aim of the class is to familiarise participants with the legal aspects of the digital economy. The course will examine issues relating to the regulation of artificial intelligence, data management and privacy protection, content management and platform liability for content, intellectual property protection, competition in digital markets and user protection in digital markets.
The course will present the basic legal institutions relevant to the understanding of the market phenomena discussed. Based on the analysis of actual market practices, EU and national case law, participants will be able to acquire the knowledge and skills necessary to understand the legal aspects of the digital economy. The methods that will be used during the course are case analysis and discussion.
Planned course:
1. Introduction: characteristics of the digital economy and regulatory challenges: business models (platforms, ecosystems), market participants (entrepreneurs, content creators, users)
2. regulation of artificial intelligence: AI Act, risk categories, obligations, regulatory standards outside the EU
3. data governance: principles for collection and processing of personal data, legal basis for processing personal data, data transfers to third countries, cloud computing
4. content management and intellectual property protection: platform responsibility for content, content moderation, protection and limitations of freedom of expression, intellectual property in digital markets, remuneration for content used, use of press content
5 Competition in digital markets and DMAs: Fundamentals of competition law, obligations under the DMA, case study analysis of prohibited practices, strategies for redress through private enforcement.
6. User in the digital economy: Fundamentals of consumer law and DSA, recommendation algorithms and methods of presenting content to users, deceptive interfaces, influencer marketing, rights of data subjects, case study analysis of prohibited practices, strategies for enforcing user rights.
Course coordinators
Type of course
Mode
Learning outcomes
K_W04 legal regulations. Knows and understands in depth the legal regulations for the functioning of organisations, including in particular the functioning of organisations in the digital economy.
K_W05 impact of the environment. Knows and understands complex technological, social, political, legal, economic, ethical, environmental processes and phenomena, including the development of new technologies and their impact on the functioning of organisations and the economy as a whole.
K_W06 intellectual property. Knows and understands the principles of industrial property and copyright protection in the digital economy.
K_U01
apply the theory of management and quality sciences, in particular regarding digital marketing as well as complementary disciplines (economics and finance, legal sciences), to identify, diagnose, and solve complex and non-routine problems related to the application of modern technologies in business and their integration within organizational strategies.
K_U02 external analysis. Can correctly interpret complex legal and technological processes and phenomena and their impact on the functioning of organisations and the economy as a whole.
K_K01 critical thinking. Is ready to evaluate and critically approach complex situations and phenomena related to the functioning of an organisation, especially in the conditions of the digital economy.
K_K04
think and act in an entrepreneurial manner on both national and global scales.
K_K05
observe, enforce, and develop professional ethical standards in business relations, as well as uphold the ethos of the profession.
Assessment criteria
Open-book exam, threshold 50%
Practical placement
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Bibliography
Mandatory literature:
1. Wish R & Bailey D, Competition Law (OUP 2024) [fragmenty]
2. Colomo PI, The New EU Competition Law (Hart Publishing 2023) [fragmenty]
3. Prawo ochrony danych osobowych : zarys wykładu / Paweł Fajgielski [fragmenty]
4. UOKiK, Przewodnik po zmianach w prawie konsumenckim (2023) [fragmenty]
5. Mazur, J., & Serafin, M. (2022). Stalling the State: How Digital Platforms Contribute to and Profit From Delays in the Enforcement and Adoption of Regulations. Comparative Political Studies, 56(1), 101-130.
6. Zoboli, L., & Bernatt, M. (Eds.). (2025). Data Sharing Regulation in Europe. Taylor & Francis. [fragmenty]
Additional literature:
1. Zuboff S, The Age of Surveillance Capitalism (Profile Books 2019) [fragmenty]
2. Yanis Varoufakis, Technofeudalism. What killed capitalism (Vintage 2024) [fragmenty]
Literature list can be amended in class.
Notes
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Term 2026Z:
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