(in Polish) Bezpieczeństwo w sieci 2600-DMdzBSkf
The objective of the course is to equip students with in-depth knowledge and practical competencies in identifying, analyzing, and countering threats in the network environment. Students will become familiar with data protection mechanisms, security protocols, attack detection methods, and the principles of designing secure information systems.
Program Content:
1. Fundamentals of Data Security in Digital Marketing
- The role of data in marketing and threats to privacy.
- Legal regulations (GDPR/RODO) and the ethics of data collection.
- Key concepts: privacy, integrity, information security.
2. User Privacy Protection and Database Security
- Tracking mechanisms and privacy protection tools.
- Secure storage and processing of customer data.
- Principles of encryption, backups, and access control.
3. Cyber Threats in Marketing
- Phishing and social engineering – mechanisms and examples.
- Malware, malvertising, and attacks on advertising systems.
- Practical examples of breaches.
4. Secure Operational Practices in Marketing
- Email marketing – best practices and subscriber database protection.
- Authentication and authorization (2FA, SSO).
- Access management for advertising accounts and analytics systems.
5. Case Studies and Countering Cyberattacks
- Analysis of real-world incidents in digital marketing.
- What failed and how to avoid similar situations.
- Defense methods, building security procedures.
6. Assessment (Zaliczenie)
Classes are conducted as part of the project "Integrated Program for Didactic Development – ZIP 2.0", co-financed by the European Social Fund – European Funds for Social Development 2021-2027 (FERS) (Agreement No.: FERS.01.05-IP.08-0365/23-00).
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Term 2025Z:
None |
Course coordinators
Type of course
Learning outcomes
- K_W04: Knows the threats associated with personal data processing in marketing campaigns and methods for their minimization.
- K_W05: Understands the principles of operation of tools securing user data in CRM systems, e-commerce, and advertising platforms
- K_W06: Knows legal regulations regarding privacy, cookies, GDPR (RODO), and their impact on marketing activities.
- K_U03: Can analyze the risk of privacy breaches in online campaigns and implement appropriate data protection procedures.
- K_U05: Knows how to apply data security monitoring tools in marketing systems (e.g., Google Tag Manager, Meta Business Suite).
- K_U09: Can prepare a data breach incident report in the context of marketing activities, in accordance with applicable standards.
- K_K03 / K_K04: Can cooperate within a project team, taking into account data security aspects in marketing campaigns.
- K_K05: Adheres to the principles of professional ethics regarding data protection and transparency in marketing activities
Assessment criteria
Learning outcomes will be verified on an ongoing basis through tasks completed by participants during classes, and finally through an assessment test.
Graded pass (Na ocenę):
- Assessment test: 50%
- Active participation in classes: 30%
- Class attendance: 20%
Bibliography
Antczak J., (2024) Zarządzanie cyberbezpieczeństwem w przedsiębiorstwie. Doświadczenia wybranych państwa Unii Europejskiej, Difin
Ciemski W., (2023), Cybersecurity w pytaniach i odpowiedziach, Helion
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Term 2025Z:
None |