Strategic Management 2600-BM-SM
1. Defining Corporate Strategy
- Evolution of the Strategy Definition
- Challenges Related to Strategic Decision-Making
- History and Milestones of the Discipline
- Schools of Strategy: Planning, Evolutionary, Positional, Resource-Based, Simple Rules
2. A Step-by-Step Strategy Model
- Constructing Strategy
- The Role of Mission, Vision and Values
- Defining the Strategic Domain, or Organizational Boundaries – Key Dimensions
- Seeking Competitive Advantage
- Formulating Goals and Priorities – Principles for Formulating and Limiting This Process
- Functional Action Plans
3. Making Sense of the Environment and Methods for Analyzing the Organization's Environment
- Trends
- Scenarios
- PEST
- Stakeholder Analysis
- Porter's 5 Forces
- Strategic Group Analysis
4. The Logic of an Organization's Business Model and Organizational Diagnosis
- The Corporate Life Cycle Theory Diagnosis of an organization in different life stages
- Strategic growth options
- Strength and weakness analysis / SWOT
- Resources and skills
- Types of business models
- Value chain
- Portfolio methods
5. Leadership and responsibility. Passion and strategic discipline
- The essence and importance of passion and experimentation in strategy development
- Building a strategic hypothesis – passion and its material
- Basic features of strategy
- Main mistakes made in strategy development
Course coordinators
Type of course
Learning outcomes
After completing the course, the student:
Knowledge:
K_W01 - Knows and understands the research methodology and terminology within the discipline of Management and Quality Studies and in complementary disciplines (economics and finance, law)
K_W02 - Knows and understands to an advanced degree the principles, procedures and practices relating to the operations of different types of organisation, their key functions (operational, marketing, financial, personnel management) and their relationship with the environment.
K_W05 - Knows and understands technological, social, political, legal, economic and environmental processes and phenomena and their impact on the functioning of organisations and the economy as a whole.
Skills:
K_U01 - Is able to use the theory of the discipline of management and quality sciences and complementary sciences (economics and finance, legal sciences) to identify, diagnose and solve problems related to key functions in the organisation and integrate them into the organisation's strategy, using an appropriate selection of sources and adapting existing methods.
K_U03 - Is bale to prepare analyses, diagnoses and reports on the functioning of the organisation, the sector and the economy as a whole independently and in teams, and to present them communicatively, also in English, using information and communication technology tools.
K_U05 - Is able to plan, organise own and team work
Social competences:
K_K01 - Is ready to demonstrate critical approach to situations and phenomena related to the functioning of the organisation, the sector and the economy as a whole.
K_K02 - Is ready to think and act in an entrepreneurial way.
K_K03 - Is ready to comply with professional ethical standards
Assessment criteria
1. Activity points: on each class student may obtain points for contributing to the discussion (20%)
2. Case studies: team work – (max. 30%) discussed during classes
3. Final exam (50%)
A multiple-choice test
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: