Principles in Management 2600-BM-POM

Upon completion of the course, the student:
In the area of knowledge:
• EW_1 defines management functions and managerial roles (K_W01)
• EW_2 discusses the most important concepts in the field of scientific management, organizational theory, the human relations school, and strategic management (K_W01)
• EW_3 presents popular management techniques (K_W01)
• EW_4 presents a selected business activity based on Porter’s value chain model (K_W02)
• EW_5 characterizes the marketing mix and STP process for a selected product and/or company (K_W02)
• EW_6 explains the importance of corporate social responsibility and sustainability in contemporary business activities (K_W05)
• EW_7 identifies the underlying strategies implemented by selected companies (K_W07)

In the area of skills:
• EU_1 interprets the organizational structure diagram (K_U01)
• EU_2 interprets leadership styles (K_U01)
• EU_3 proposes actions to motivate a specific group of employees (K_U01)
• EU_4 prepares an analysis of the organization's environment based on PEST techniques, Porter’s 5 Forces model, stakeholder analysis, and a SWOT analysis (K_U02)
• EU_5 defines goals according to SMART criteria (K_U05)
• EU_6 applies Ansoff and BCG matrices to make product decisions in a company (K_U05)
• EU_7 works in a team on analyzing complex case studies that reflect real business situations (K_U07)
• EU_8: debates in a group about conclusions drawn from analyses conducted by oneself and other students (K_U07)

In the area of competencies:
• EK_1 identifies organizational problems based on case studies reflecting real business situations (K_K01)
• EK_2 analyzes organizational problems based on case studies reflecting real business situations (K_K01)
• EK_3 considers the principles of corporate social responsibility and sustainable development in one's attitudes and professional work (K_K03)

The final grade is based on the result of the partial works carried out in the class (50% of the final grade) and the exam test (50% of the final grade). Individual sub-work will be carried out as individual or group work involving analysis of case studies, presentations and written work. Each paper should be handed in by a strict deadline and form, established in class (it is not possible to hand in a paper later or to justify not handing it in - this means loss of credit points for the assignment).
The exam is based on questions on the conversatory material, with particular emphasis on practical problems arising from the case study that will be made available during class 12.

Method of calculating the final grade:
0 - 59% - 2
60% - 67% - 3
68% - 75% - 3+
76% - 83% - 4
84% - 91% - 4+
92% - 98% - 5
99% - 100% - 5!

Partial assignments (50% of the final grade) and an exam (50% of the final grade).
The exam will be held in the form of a written test, stationary.
Online test.

Basic Textbook:
R. Griffin. (2021). Management. 13th ed. Cengage Learning

Supplementary mandatory literature: class materials, including presentations, articles, textbook chapters and case studies provided on the Kampus platform

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

• Description of 2600-BM-POM in USOSweb