(in Polish) Principles of Entrepreneurship 2600-BM-POE
Course Modules:
1. Introduction to Entrepreneurship:
Definition and evolution of entrepreneurship.
The role of entrepreneurs in the economy.
2. The Entrepreneurial Mindset:
Traits and characteristics of entrepreneurs.
Self-assessment and personal development.
3. Opportunity Recognition and Market Research:
Techniques for identifying business opportunities.
Conducting feasibility studies and market analysis.
4. Business Models and Planning:
Components of a business model.
Crafting a compelling business plan.
5. Marketing Strategies for Entrepreneurs:
Developing a marketing plan.
Branding and positioning for startups.
6. Financial Planning and Funding:
Understanding financial statements.
Exploring funding options: bootstrapping, venture capital, crowdfunding.
7. Legal and Ethical Issues in Entrepreneurship:
Business structures and legal considerations.
Intellectual property rights and ethical dilemmas.
8. Launching and Managing the New Venture:
Operational planning and resource management.
Building and leading effective teams.
9. Growth Strategies and Scaling:
Strategies for scaling the business.
Managing challenges associated with growth.
10. Exit Strategies:
Understanding exit options: selling, merging, IPOs.
Planning for succession or business closure.
Type of course
Course coordinators
Learning outcomes
Knowledge
1. Understand Core Entrepreneurial Concepts
2. Recognize the Entrepreneurial Process
3. Comprehend Market Dynamics
4. Grasp Financial Fundamentals
5. Appreciate Legal and Ethical Considerations
Skills
1. Opportunity Recognition and Evaluation
2. Business Planning and Strategy Development
3. Financial Analysis and Management
4. Effective Communication
5. Problem-Solving and Critical Thinking
Competencies
1. Entrepreneurial Mindset
2. Ethical and Social Responsibility
3. Leadership and Team Collaboration
4. Resource Management
5. Continuous Learning and Self-Improvement
Assessment criteria
Class Participation and Discussions: Engagement in class activities and discussions.
Case Study Analyses: Evaluation of real-world entrepreneurial scenarios.
Business Plan Project: Development and presentation of a comprehensive business plan.
Bibliography
Kuratko, D. F., & Hodgetts, R. M. (2017). Entrepreneurship: Theory, process, practice. Boston: Cengage learning.
Hisrich, R. D., & Shepherd, D. A. (2017). Entrepreneurship. McGraw-Hill Education.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: