Innovation Management 2600-BM-MJE-IM
(1) Introduction
- Contents, learning outcomes, assessment criteria
- Key concepts in innovation and technology mnagement
- Definition of product innovations and business process innovations
- Innovations and R&D
- Creativity, inventions and innovations
- Innovation processes: technology push versus demand pull
- Types of innovations: architectural, radical, disruptive, incremental
(2) Innovations across various industries and sectors
- Examples of innovations
- Examples of challenges addressed by innovations
- Overview of emerging technologies driving innovations
- Features and benefits as ways of understanding innovations
(3) Technology markets
- Forms of knowledge transfer, technology transfer and open innovations
- Whole product model and importance of complementary products and services
- Roles of startup companies, incubators, accelerators and VC firms
(4) Value propositions of innovative products and services
- Defining value propositions
- Value net model
- Sources of inspiration and competitive advantage
- Role of intellectual property
(5) Diffusion of innovations
- Everett Roger’s model of innovation features influencing diffusion
- Types of adopters and “crossing the chasm”
- Elevator test
- Challenges of innovation commercialization
(6) New business models
- Value disciplines
- Blue Ocean Strategy
- Structure of costs and revenues
- Alternative approaches to business models
(7) Customer discovery and protection of intellectual property
- Selecting target customers
- Persona as a way of understanding customer
- Consumer needs and personalization versus standardization
- Intellectual property protection
(8) Innovative venture creation
- Spinoff versus startup: key differences
- Pre-venture phase: when and how to start?
- Venture formation phase: formal, legal, and contractual requirements
(9) Final team project: developing idea for an innovative startup company
Type of course
Course coordinators
Learning outcomes
Upon the completion of the course, students will be able to:
- know and understand basic types and forms of knowledge transfer and technology transfer
- know and understand models of innovation creation and diffusion, as well as technology development
- know and understand the contemporary business dilemmas related to disruptive technologies, market shifts, and evolving organizational structures
- know and understand the processes and phenomena occurring in various types of business organizations and their surrounding environment, including the principles of protection of intellectual property and copyright
- can and are able to use management theory to relate the innovation process to the business model
- can and are able to identify examples of innovations and explain their impact on changes emerging across various (selected) business sectors
- can and are able to identify, diagnose and resolve dilemmas and various variants of solutions related to creating and implementing innovations
- can and are able to plan own work to master and supplement the knowledge in the field of innovation and technology management
- can and are able to self-educate and expand knowledge in the field of innovation and technology management
- are ready to discuss and express opinions on topics related to the diffusion of innovation and technology
- are ready to comply with ethical standards
- are ready to think in an entrepreneurial and creative way
- are ready to develop the achievements of the discipline and sustain the ethos of the profession in the dynamic business landscape
Assessment criteria
Students will be graded based on:
Individual and team assignments accompanying regular classes (40%)
Final project assignment (60%)
In order to pass the course, students need to gain at least 60%.
The method of calculation of the final grade:
less than 60% - 2
60% - 67% - sufficient (3)
68% - 75% - satisfactory (3.5)
76% - 83% - good (4)
84% - 90% - fairly good (4.5)
91% - 97% - very good (5)
98% and above – excellent (5!)
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: