Market trends and business practices 2600-ABdz1TRPBI
The aim of the course is to familiarize students with current market trends and practical aspects of management in organizations, from both managerial and consumer perspectives. The course aims to provide students with practical knowledge supported by experience of business expert and current research findings. The course will feature presentations by practitioners - representatives of business organisations, who will present best practices/case studies related to key management topics, as well as by academics and researchers presenting the current results of market and organizational research. Topics covered include innovative business strategies, organizational development trends, changes in consumer behavior, and ways for businesses to adapt to a dynamic market environment. In particular, the following topics will be discussed during lectures and guest talks:
• Market trends and management tendencies
• Organizational resilience
• Globalization, supply chains, and new business models
• Customer experience management
• Sales in industrial markets and indirect sales channels supported by digital technologies
• Enterprise architecture and digital business transformation
• Industry 4.0, industrial automation, and decarbonization
• Quality management supported by digital technologies
• Financial decision-making supported by digital technologies
• Digital business security
• Regulation and consumer protection in digital markets
Type of course
Course coordinators
Learning outcomes
Upon the completion of the course, the student:
in terms of knowledge:
• presents popular trends in contemporary management (K_W02)
• identifies key issues in the areas of digital transformation of business and digital marketing (K_W02)
• recognizes and diagnoses challenges related to the use of digital technologies in organizations (K_W02)
• characterizes the impact of globalization, new business models, and decarbonization on the functioning of a selected organization (K_W05)
in terms of skills:
• seeks additional information on business issues and the experiences of selected organizations (K_U09)
• further develops personal managerial skills (K_U09)
in terms of social competencies:
• critically analyses complex organizational phenomena based on the experiences of actual organizations (K_K01)
• draws conclusions from business examples to propose improvements to the operations of a selected organization (K_K01)
• solves business problems entrepreneurially, taking into account their national and global dimensions (K_K04)
• considers benefits for the community, society, and the environment in decision-making (K_K03)
Assessment criteria
The final grade is based on the results of the tests completed on the Kampus platform, which correspond to the topics discussed in class/recommended readings. The tests must be completed independently within strictly defined deadlines, set during the class.
Practical placement
Internships not required as part of the coursev
Bibliography
Required readings: course materials (articles, texts introducing the topics covered in the course) available on the Kampus platform.
Supplementary readings: textbook on the basics of management, facilitating the acquisition or revision of specialized terminology used in the course: Klincewicz, Krzysztof (ed.) (2016) Management, Organizations, and Organizing – A Review of Theoretical Perspectives. Warsaw: Wydawnictwo Naukowe Wydziału Zarządzania, University of Warsaw; the course's Kampus platform includes chapters from the textbook, complemented by a series of podcasts that explore the content of individual chapters and are supported by online self-tests that verify the understanding of the key management terminology.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: