Principles of Marketing 2500-EN-PS-SB-19

Upon the completion of the course students should:
- Know the principles of marketing concept
- Know the tools used in marketing
- Know the role of customer satisfaction and loyalty in marketing
- Be able to measure customer satisfaction and loyalty
- Know and understand the marketing strategy planning
- Be able to conduct market segmentation
- Understand the positioning concept
- Be able to design the elements of marketing mix
- Know product attributes and product assortment
- Understand the product life cycle
- Know determinants of pricing decisions in a company
- Be able to determine a basic price and its modifications
- Know the structure of marketing channels- Be able to understand management decisions in distribution
- Know the forms of promotion
- Be able to plan promotional activities of a company
- Know the specificity of services
- Be able to design a servicescape

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

• Description of 2500-EN-PS-SB-19 in USOSweb