Consumer Behaviour 2500-EN-PS-SB-17

After the Consumer Behavior class students:
will know what psychological mechanisms underly consumer decisions and behaviors
will know what are research methods used in studying consumer behavior as a scientific discipline
will know what are research methods used in marketing research (consumer behavior in practice)
will understand motives and barriers underlying consumer behavior
will know mechanisms of social marketing practice: social advertising, corporate responsibility, cause related marketing, social intervention
get skills of team work, critical thinking, creative problems solving
get skills in preparing communicative presentations (PPT) and providing attractive presentation of team work