Conducted in
term:
2025Z
Erasmus code: 14.4
ISCED code: 0313
ECTS credits:
3
Language:
Polish
Organized by:
Faculty of Psychology
Psychology of Brand and Advertising 2500-EN-PS-SB-12
This course has not yet been described...
Learning outcomes
During the course, you will experience both academic and practitioner contributions, and should acquire a firm understanding of basic terms and issues related to brand management and advertising. You will be able to define and assess brands’ positioning and communication strategies, recognize the methods utilized by advertisers to influence consumers and understands the psychological mechanism of their influence.