Communication skills 2500-EN-COG-OB2Z-5

Popularisation of science and work with the media
Promoting the results of your research has both a pragmatic dimension, related to reaching potential recipients of technologies or business partners, and an ideological dimension, related to building a knowledge-based society. In both cases, scientists often have problems adapting the language of communication to a specific audience (adults, children, journalists, entrepreneurs). Also, giving radio interviews or appearing on television is associated with a particular form, contrary to academic habits, especially in terms of the length of the speech and the degree of its complexity - speaking to the broader public about science, such as promoting your research, requires adapting to this form. It is a matter of understanding the media and training correctly. Scientists also do not always know through which channels to promote the results of their projects: where and how they can publish their popular science materials. Meanwhile, in Poland, there is an obligation to popularise the results of their work in research grants (NCN, FNP, European grants). Active scientists, even if they do not see such a need, sooner or later will have to popularise science - it is better that they do it professionally. The course will help you gain practical knowledge on how to popularise science.

Public speeches and presentation of research results
A business presentation and a conference speech are speeches before a group of people who evaluate us: investors who may depend on financing our project or scientists who can help us further our scientific research. Unfortunately, the scientific community often does not know even the basic rules and techniques related to such presentations, which sometimes leads to the project being lost despite its substantive value. Contrary to popular belief, ideas do not defend themselves - you need to convince your audience to them in a charismatic and transparent manner. The lecturers will present techniques for attractively showing research results.