Marketing Mix Modeling in Practice – Methods of Attractive Presentation of Modeling Results and Recommendations to Business Clients – Part III 2400-ZEWW950

The syllabus was developed in cooperation with Marketing Mix Modeling experts from EssenceMediacom Business Science, which is the official partner of Meta (formerly Facebook) in the field of marketing mix modeling and one of the largest econometric teams in the European market.

The best students will be invited to a simplified recruitment process to the EssenceMediacom Business Science department, where they will have the opportunity to gain valuable experience in international projects carried out for the largest brands.

*EssenceMediacom Business Science Warsaw is one of the key hubs within the global research structure, serving the largest brands in Poland and worldwide for 20 years. The team consists of 30 econometricians and data science experts. Annually, it carries out over 60 projects in markets around the world (Canada, US, Australia, Japan, and Europe). It serves the largest global players, and the recommendations created within the projects cover a total of over 2 billion media budgets annually. For 5 years, the team in Warsaw has been a global partner of Meta (Facebook) in the field of Marketing Mix Modeling.

1. Introduction to the course and public speaking Course plan: meeting agenda Course completion requirements What is public speaking Comparison of presentation types, how to distinguish a good presentation from a bad one. Why do we present?
2. Introduction to presentation tools Introduction to PowerPoint Useful keyboard shortcuts, Addon installation Handling Prezi Slides creation principles.
3. Principles of creating a presentation plan How to design the presentation skeleton How to create a storyboard How to add flow to the presentation Transferring the presentation plan to PowerPoint
4. Conducting presentations in front of an audience Public speaking principles Public speaking principles Stress management How to speak to be remembered What not to do during a presentation Audience control
5. How to become a good speaker Review and analysis of selected important documented speeches in history Types of presentations Psychological profile of the presenter, based on the Big Five personality traits Presentation styles and appropriately matching them to one's psychological profile.
6. Exercises and techniques for improving speeches Self-improvement techniques for speeches – Practicing speeches "in front of the mirror" Group work techniques – Improvised theater, liar game. Relaxation techniques off and on stage.
7. Preparing the modeling base (2 – external factors) How to visualize data Choosing charts for the dataset How to talk about data in an engaging way. Tools for effective data visualization. Most common mistakes
8. Preparing the presentation Workshop preparation for conducting the presentation
9. Student presentations part 1.
10. Student presentations part 2.
11. The course ends with the awarding of Certificates to Students