Technology acceptance model - practical applications 2400-ZEWW866
This course covers skills required for effective research design (based on TAM and UTAUT) and analysis of data (Quantitative Method – Structural Equation Modeling PLS-SEM). You will be exposed to contemporary digital technology adoption literature, cases studies, data collection, and analysis methods to build your analytical and practical skills to develop the research models.
Lecture topics include the following:
1- Scientific method and role of theory in Technology Acceptance research
2- Basic principles of research design on basis of TAM and UTAUT
3- Critical Literature Review, Looking for research gap
4- Sample selection (Case Studies/Published Papers) for replication of results
5- Structural Equation Modelling PLS-SEM (AMOS and Smart PLS)
6- Design of new research models (Group Activity)
7- Measurement: classical test theory, reliability, validity, factor analysis and item response theory, structural equation modeling (Final)
8- Presentations- Research designs and Data analysis by students to pass this course
Type of course
Course coordinators
Course dedicated to a programme
Learning outcomes
On successful completion of this unit, you should be able to:
1. equip with the ability to critically appraise theories, methods, and evidence for understanding behavior and behavior change in a technology acceptance context.
2. make new research design, implementation, and evaluation of digital user’ behavior change.
3. support the translation of evidence into practice across disciplines and sectors.
Assessment criteria
Participation: Your participation in class and tutorials (including short in-class quizzes) will determine 25% of your course grade.
Mid-term exam: The in-class mid-term examination will cover all materials from weeks 1 through 6. Expect Multiple Choice Question and statistical application questions to be completed on a computer. This will determine 25% of the course grade.
Final Project Paper (Group Activity): You will be asked to write a design TAM and UTAUT based research paper (no more than 15 pages) in a group. The final paper will determine 50% of the course grade.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: