(in Polish) Innowacyjne modele biznesowe 2400-ZEWW808

The course will cover the following issues:
Block 1: Innovations
- Types of innovation
- Barriers of innovation
- Innovative product vs. Innovative company
Block 2: Business models
- Principles of building business models
- Building business models based on Business Model Canvas and Odyssey 3.14
- Examples of business models
Block 3: Innovations and the business
- Red Ocean vs. Blue Ocean
- Value innovation
- Value curve
- Analysis of the selected examples of the value curve
Block 4: Principles of building an innovative business model
- Archetypes of an innovative business model
- Sequence of actions in an innovative business model
- Types of innovation in terms of customer value
- Types of innovations in the area of business architecture
Block 5: Building innovative business model in practice
- Value Proposition
- Value Architecture
- Profit formula
- Preparation of your own business model
Block 6: Business models for the circular economy
- Definition of circular economy
- Innovative business models for sustainable development
- Innovative business models for circular economy
- Archetypes of circular business models
- Eco-canvas of the business model

Szacunkowy nakład pracy studenta:
Typ aktywności K (kontaktowe) S (samodzielne)
wykład (zajęcia) 10 0
ćwiczenia (zajęcia) 18 0
egzamin 2 0
konsultacje 10 0
przygotowanie do ćwiczeń 0 30
przygotowanie do wykładów 0 0
przygotowanie do kolokwium 0 0
przygotowanie do egzaminu 0 5
… 0 0
Razem 40 35 = 75