Strategy building workshop 2400-ZEWW704
The course covers several topics as mentioned below. It is estimated that student need app. 30 hours of study (both on individual terms and team-working on the report on case study) to accomplish the course with the anticipated learning effects.
1. Strategic approach to management - meaning and specificity (6 hours)
2. Strategy creation process, mission, strategic objectives, general and functional strategies (4 h)
3. Types of strategies and choice of strategies (4 h)
4. Pitfalls and most often encountered mistakes in strategic management (2 h)
5. Competitive strategies in commercial banking: mergers and acquisitions, consolidation processes - case studies (4 h)
6. Workshops on strategy creation (10 h
Type of course
Course coordinators
Learning outcomes
Upon the course completion a student is able to:
- characterise the process of creation a firm's strategy
- identify types of strategy
- describe principles and methods of a strategy creation
- analyse strategic decisions of an enterprise with regard to the lifecycle of its products
- characterise strategy creation with the use of balanced scorecard method
- identify most often made mistakes in the process of strategy creation and point fields of strategic risks
- describe specific strategies of financial institutions, especially commercial banks
- perform a case study analysis of an enterprise strategy, including evaluation of the environmental factors, the inner factors, use of matrix methods, identifying the enterprise's mission, objectives and main principles of functional strategies
SU05, SU06, SK01, SK03, SU04, SU03, SU02, SU01, SW03, SW02, SW01, SW04, SW05, SK02, SK04
Assessment criteria
Student get grades for the results of their team-work on case studies of strategic management. During classes students cooperate in groups on building fundaments of a strategy. The evaluation concerns correctness of the use of strategic management methods, commitment in work, matureness of the results and conclusions as well as the way of presentation of the results
Bibliography
Obligatory:
G. Gierszewska, M. Romanowska: Analiza strategiczna przedsiębiorstwa, Warszawa 1999.
K. Obłój, Strategia organizacji, PWE, Warszawa, 2007 (rozdz. 1, 8, 9, 12, 14-17)
J. von Koppen, Strategie banków w Europie, Warszawa 1999.
M. Porter: Strategie konkurencji, Warszawa 1997.
D. F. Channon: Global Banking Strategy, 1990.
J. C. Hooke: Fuzje i przejęcia, 1998
Reccomended:
J. Canals, Competitive Strategies in European Banking, Clarendon Press, Oxford 1994.
R. Kłeczek, W. Kowal, J. Woźniczka: Strategiczne planowanie marketingowe, 1996.
D. F. Channon: Bank Strategic Management and Marketing, 1993.
T. Gołębiowski, Zarządzanie strategiczne. Planowanie i kontrola, Wyd. Difin, Warszawa 2001
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: