The course is designed to deepen students’ knowledge of microeconomics, with a particular focus on applying economic theory to the analysis of firm and consumer behavior across diverse market environments. Participants will develop skills in recognizing and modeling complex economic processes, which will enable them to better understand mechanisms of competition, pricing strategies, negotiation processes, and the impact of information asymmetry on decision-making. The course emphasizes the use of analytical tools with direct applications in business practice and economic data analytics.
Classes cover advanced issues of market structure, strategic and dynamic decision-making in firms, and the analysis of consumer choices. Special attention is devoted to imperfect markets, including oligopolistic and monopolistic competition, as well as problems arising from information asymmetry. Students will strengthen their ability to apply game theory in analyzing market strategies and in the context of business negotiations.
Course topics include:
1. Advanced foundations of microeconomics – review of consumer choice theory, production theory, and analytical models.
2. Imperfect competition – equilibrium analysis under various market structures; pricing and quantity strategies.
3. Game theory in economics – static and dynamic games; business applications.
4. Information asymmetry – principal–agent problem, adverse selection, signaling and screening, applications in contracts.
5. Dynamic firm decisions – investments, innovations, market entry and exit strategies.
6. Negotiation strategies – cooperative and non-cooperative models, role of information, examples from business practice.
7. Applications of microeconomics in business analytics – modeling market processes, forecasting consumer behavior, analysis of pricing policies.
Szacunkowy nakład pracy studenta: 4ECTS x 25h = 100h
(K) - godziny kontaktowe (S) - godziny pracy samodzielnej
wykład (zajęcia): 15h (K) 0h (S)
ćwiczenia (zajęcia): 15h (K) 0h (S)
egzamin: 3h (K) 0h (S)
konsultacje: 10h (K) 0h (S)
przygotowanie do ćwiczeń: 0h (K) 15h (S)
przygotowanie do wykładów: 0h (K) 0h (S)
przygotowanie do kolokwium: 0h (K) 0h (S)
przygotowanie do egzaminu: 0h (K) 20h (S)
praca z materiałami dodatkowymi umieszczanymi na platformie Moodle : 0h (K) 22h (S)
Razem: 43h (K) + 57h (S) = 100h