Digitalization and firm performance 2400-EN3SL306B
The first part of the seminar is devoted to methods of preparing a bachelor's thesis, i.e. how to formulate a research question.
Then, with the help of the instructor, students choose a thesis topic and, by the end of the first semester, collect data and conduct a preliminary empirical study.
The second semester is devoted to preparing the final version of the empirical study, describing its conclusions and writing a literature review.
Examples of master's theses topics include:
- the impact of using social media/online sales on rates of return on capital
- the impact of using social media/online sales on company productivity
- the impact of ICT use on rates of return on capital
- the impact of the use of ICT on company productivity
Type of course
Course coordinators
Learning outcomes
Knowledge. After completing the seminar, the student:
- determines factors influencing company results
- knows the degree of use of digital tools by companies in the EU
- knows the mechanisms of impact of digitalization on company results
Skills. After completing the seminar, the student is able to:
- formulate research questions and verify them using econometric tools
- write a research paper
- use and interpret data from the BACH and Eurostat databases
Social competence:
- Ability to plan time
- Ability to use multiple sources of information to deepen knowledge about the importance of digitalization
Assessment criteria
The only evaluation criterion is progress in preparing the bachelor's thesis.
Bibliography
The literature will be matched to the topics of works selected by students.
The following publications are good sources of inspiration:
Chen, C., Zhang, Y., & Wang, S. (2023). Digital transformation and firm performance: a case study on China’s listed companies in 2009–2020. Digital Economy and Sustainable Development, 1(1), 18. https://link.springer.com/article/10.1007/s44265-023-00018-x
Cheng, R., Ho, C. Y., & Huang, S. (2023). Digitalization and firm performance: Channels and heterogeneities. Applied Economics Letters, 30(17), 2401-2406. https://www.tandfonline.com/doi/full/10.1080/13504851.2022.2097178?casa_token=lbVv8LoaSuwAAAAA%3Aj2iM8LnZtUgy2aKGYK01nPD5nhIobtW3panTNpgtr5fBYxRJGPBo9XnMd4PeGWKszPw6DIBqkIQU
Heredia, J., Castillo-Vergara, M., Geldes, C., Gamarra, F. M. C., Flores, A., & Heredia, W. (2022). How do digital capabilities affect firm performance? The mediating role of technological capabilities in the “new normal”. Journal of Innovation & Knowledge, 7(2), 100171. https://www.elsevier.es/en-revista-journal-innovation-knowledge-376-articulo-how-do-digital-capabilities-affect-S2444569X22000117
Ren, C., Lee, S. J., & Hu, C. (2023). Digitalization improves enterprise performance: New evidence by text analysis. Sage Open, 13(2), 21582440231175871. https://journals.sagepub.com/doi/full/10.1177/21582440231175871
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: