Company in the European Market 2105-PP-L-D4FIUE
The course will be analyzed following areas of concern:
The business environment (ease of doing business in the European Union countries, analysis of the individual Member States of the European Union), Type of business enterprises in the European Union (distribution, manufacturing, services, consulting, etc.), The procedure for creating a business enterprises (starting business), Benchmarks for establishment of business enterprises , bodies with powers to establish the business enterprises, the registration of the business enterprises - the necessary documents and registration procedure, Business Management (project management in the company, management systems and business processes, components effective operation, Human Resource Management in the company, leadership in the company), Marketing in the company (The company and its objectives, brand the company as a source of advantage of the company, customer relations, planning, direct marketing, sales management, advertising campaigns, public relations activity, E-Business), Finance in the company (getting credit for business, Protecting investors, Paying taxes, accounting in the company, financial liquidity and so on), Negotiations in Business (enforcing contracts, trading across borders, resolving insolvency, lobbying in the business).
Course coordinators
Learning outcomes
After completing the course, the student:
a) in terms of knowledge: has knowledge of the structure and conditions for implementing the European Union policy; has knowledge of the economic and social aspects of the integration of EU Member States, including various forms of conducting business activity and related aspects of entrepreneurship; knows and understands the basic concepts, principles and legal standards and ethical aspects applicable to the economy (K_W16, K_W19, K_W21);
b) in terms of skills: is able to search, analyze, evaluate and select and use information on the European Union in the area of conducting business activity in Europe; has the ability to analyze the structures and institutions of the EU, in particular political, economic aspects at the national and supranational level (K_U03, K_U07);
c) in terms of social competences: participates in civic initiatives and projects and verifies their impact on socio-political and economic aspects, including, among others, assessing creativity and entrepreneurship in searching for and creating, among others, new jobs (K_K06, K_K08).
Assessment criteria
During the course are used in diverse, complementary working methods.
Final rating is a weighted average of the partial assessments within the subject:
1) The activity assessed on each class;
2) Lecture problem - preparing presentations;
3) Workshops.
Practical placement
Lack
Bibliography
Literature:
• Capachietti L., Sandberg B., Quickbooks 2015: The Best Guide for Small Business, McGraw-Hill Education – Europe, London 2015;
• Foote C. S., The Business Side of Creativity, The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Fourth Updated Edition), W.W. Norton & Company, New York 2014;
• Guay Terrence R., The Business Environment of Europe, Cambridge University Press, Cambridge 2014;
• Jędrych E., Wiśniewska H., Business Matters, Wolters Kluwer, Warszawa 2012;
• Kubasek N. K., Brennan B. A., Browne M. N., The Legal Environment of Business, Global Edition (7th Edition); Pearson Education, New Jersey 2014;
• Schaaf R., Development organizations, Earthscan from Routledge, London, New York 2013;
• Shaw G., The Art of Business Communication, Pearson Education, London 2014;
• Stroh P. J., Business Strategy, Plan, Execute, Win, John Wiley & Sons, Hoboken, New Jersey 2014;
• Somers F., European Business Environment: Doing Business in Europe, Routledge, New York 2019;
• Wetherly P., Otter D., The Business Environment, Themes and Issues in a Globalizing Word, Third Edition, Oxford University Press, Oxford 2014;
• Williams S., The Financial Times Guide to Business Start Up 2015, FT Publishing International, London 2014.
Legislation and documents:
• Act of 2 July 2004 on Freedom of Economic Activity (Journal of Laws of 2007, No. 155, item 1095, as amended;
• Act of 7 July 2005 on lobbying activities in the lawmaking process, Dz. U. Nr 169, poz. 1414;
• Consolidated version of the Treaty on European Union, OJ C 326, 26.10.2012
• Consolidated version of the Treaty on the Functioning of the European Union, OJ C 326, 26.10.2012;
• The Constitution of The Republic of Poland of 2nd April, 1997, Dz. U. No. 78, item 483;
Website:
•http://europa.eu/eu-life/index_en.htm
•http://www.paiz.gov.pl/polish_law/forms_of_doing_business
•http://www.doingbusiness.org/content/dam/doingBusiness/media/Profiles/Regional/DB2019/EU.pdf
Notes
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Term 2024L:
Lack |
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: