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Term 2023L:
1. Kick-off meeting. What is communication? What is information? What is the state of the EU communication efficiency?
2. How „are the news done” (also about the EU)? What is the specificity of the journalists’ work in informing about the EU? Guest lecture with Wojciech Szeląg (Polsat News, Interia.pl)
3. EU communication policy – practical aspects of work of press officers and press services. Guest lecture with Aleksandra Polak (former press oficer at the European Parliament)
4. Right to information on national, European and international level. Communicating the European Union and exchanging information about the EU as forms of ensuring the realization of social and civil interests of the EU citizens.
5. Euractiv and other „European” media. Guest lecture with Karolina Zbytniewska (Chief Editor of Euractiv.pl) DISTANT CLASS! (24th of March)
6. „Supply-demand theory” in the EU communication.
7. EU communication paradygm and strategies (both in the past and recently).
8. Legal and institutional basis of the EU communication and information policies. Media in Europe. European media.
9. EU communication strategy’s practical aspects. Guest lecture of Frank Knecht (Acting Head of Sector, DG COMM of European Commission)
10. EU communication on the Internet. Strategies and challenges.
11. Team Europe, Euro Desk, Europe Direct. Guest lecture of a representative of Euro Desk
12. Team Europe, Euro Desk, Europe Direct. Guest lecture of a representative of the European Commission/Parliament Representation in Poland
13. Students’ presentations
14. Summary and discussion. Main challenges of the EU information policy
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Term 2024L:
1. Kick-off meeting. What is communication? What is information? What is the state of the EU communication efficiency?
2. How „are the news done” (also about the EU)? What is the specificity of the journalists’ work in informing about the EU? Guest lecture with Wojciech Szeląg (Polsat News, Interia.pl)
3. EU communication policy – practical aspects of work of press officers and press services. Guest lecture with Aleksandra Polak (former press oficer at the European Parliament)
4. Right to information on national, European and international level. Communicating the European Union and exchanging information about the EU as forms of ensuring the realization of social and civil interests of the EU citizens.
5. Euractiv and other „European” media. Guest lecture with Karolina Zbytniewska (Chief Editor of Euractiv.pl) DISTANT CLASS! (24th of March)
6. „Supply-demand theory” in the EU communication.
7. EU communication paradygm and strategies (both in the past and recently).
8. Legal and institutional basis of the EU communication and information policies. Media in Europe. European media.
9. EU communication strategy’s practical aspects. Guest lecture of Frank Knecht (Acting Head of Sector, DG COMM of European Commission)
10. EU communication on the Internet. Strategies and challenges.
11. Team Europe, Euro Desk, Europe Direct. Guest lecture of a representative of Euro Desk
12. Team Europe, Euro Desk, Europe Direct. Guest lecture of a representative of the European Commission/Parliament Representation in Poland
13. Students’ presentations
14. Summary and discussion. Main challenges of the EU information policy
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