Management on international markets: economic and cultural aspects 2104-M-D4ZNRE-MPH
As part of the course, student gains knowledge about the internationalization of economic activity in economic and cultural aspects. The subject scope covers such issues as: the international business environment, in particular economic, political, technological, political and cultural.
Particular focus is placed on the most important conditions of the international cultural environment such as the role of symbols, gestures, values, methods of communication and negotiation, attitude to foreign products, the role of religion in business, consumption patterns, buyer behavior, business customs, the role of ceremonies and business etiquette . In addition, on international management theories, organizational cultures of international companies of individual regions, cultural models of business behavior.
The second block of classes includes presenting business cultures and macroeconomic determinants of individual countries and regions from the point of view of their attractiveness and business specificity.
|
Term 2023L:
As part of the course, student gains knowledge about the internationalization of economic activity in economic and cultural aspects. The subject scope covers such issues as: the international business environment, in particular economic, political, technological, political and cultural. |
Term 2024L:
As part of the course, student gains knowledge about the internationalization of economic activity in economic and cultural aspects. The subject scope covers such issues as: the international business environment, in particular economic, political, technological, political and cultural. |
Type of course
Course coordinators
Learning outcomes
- Student knows and understands the terminology, methods, theory, subject and methodological specificity as well as the main development trends in international relations, especially in the dimension of political and economic relations and development problems
- Student knows and understands in depth the dilemmas of modern civilization affecting the development of international relations and international cooperation, including knowledge about the causes, mechanisms, dynamics and effects of the globalization process, both in the economic and security dimensions, as well as the processes of operation and changes in structures and institutions of a political, military, economic and social nature in the international dimension, has knowledge of the theory and practice of making political and economic decisions in the structures of the nation state and on an international scale
- Student knows and understands the economic, legal, ethical and other conditions of professional activity in the field of study, including the principles of protection of industrial property and copyright
- Student is able to formulate and solve research problems using the knowledge gained during the studies; use appropriately selected methods, techniques and tools, including information and communication techniques, formulate and test hypotheses related to simple research problems in the field of study
- Student is able to communicate in depth and conduct a debate on topics related to contemporary international relations, including in a foreign language at the B2 + CEFR level
- Student is able to manage the work of a team appointed to solve a selected research problem or take a leading role in the team or cooperate with other people within such a team
- Student is ready to critically evaluate his knowledge and received content, he is able to critically evaluate his research activities
- Student is ready to understand and recognize the importance of knowledge in solving cognitive problems and to consult experts in the event of difficulties in solving the problem on their own
- Student is ready to correctly identify and resolve ethical dilemmas related to the performance of professions in the area of international relations and international security
- Student knows and understands the legal and institutional architecture of international trade policy
- Student knows and understands the dilemmas of modern civilization affecting the issues of international trade policy, including the emergence of challenges for entities and regulations of international trade policy
- Student knows and understands the legal and ethical determinants of professional activity in the field of international trade policy
- Student is able to formulate and test hypotheses related to simple problems arising from international trade policy
- Student is able to communicate and conduct a debate on topics related to international trade policy, including a foreign language at the B2 + level, using specialized terminology
- Student is able to manage work within teams appointed to research and search for solutions to problems of international trade policy, to cooperate with other people as part of such a team
- Student is ready to critically assess his knowledge of the subject of international trade policy and to critically evaluate the content received
- Student is ready to recognize the importance and importance of knowledge of international trade policy in solving problems related to it; Seeking and consulting experts in the event of difficulties in solving these problems on an independent basis
- Student is ready to responsible performance of professional duties at work in international institutions and public administration in the field of international trade policy, taking into account the changing conditions and social needs, including developing their own professional achievements, maintaining professional ethos, and observing professional ethics
Assessment criteria
project, essay
1) A speech presenting the business culture of a given country
2) Work covering a specific issue concerning a market selected by a group (specific enterprise, industry, element characterizing or distinguishing a given market)
Bibliography
Hofstede, G., Hofstede,
G.J., Minkov, M. (2010). Cultures and organizations: software f the mind. New York: McGraw-Hill.
Peng, M. (2013). Global strategic management. Cengage.
Verbeke, A. (2013). International business strategy. Cambridge: Cambridge University Press.
Erin Meyer, The Culture Map, Perseus Books, 2016.
Moon, Chris J., and Peter Woolliams. “Managing Cross Cultural Business Ethics.” Journal of Business Ethics, vol. 27, no. 1/2, 2000, pp. 105–15.
Ardichvili, Alexandre, et al. “Ethical Cultures in Large Business Organizations in Brazil, Russia, India, and China.” Journal of Business Ethics, vol. 105, no. 4, 2012, pp. 415–28.
Gift, Michael J., et al. “Cross-Cultural Perceptions of Business Ethics: Evidence from the United States and China.” Journal of Business Ethics, vol. 114, no. 4, 2013, pp. 633–42.
Additional material (cases, articles, reports) provided by lecturer
|
Term 2023L:
ofstede, G., Hofstede, Additional material (cases, articles, reports) provided by lecturer |
Term 2024L:
ofstede, G., Hofstede, Additional material (cases, articles, reports) provided by lecturer |
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: